Technical Product Marketing Manager

At HP Solutions, we empower IT leaders to transform their organization’s future and streamline IT with unified AI-powered solutions across computing, print, and collaboration tools. Our mission is to enable seamless workforce experiences, simplify IT management with AI-driven insights, and solve critical business challenges—driving innovation, global impact, and sustainable growth.

The qualified candidate would be part of our fast-moving HP Software & Services Product Marketing team working closely with our product management, worldwide marketing, agencies, insights and content teams.

As Technical Marketing Manager, you will translate technical concepts and product capabilities into compelling marketing messages, enabling our customers to understand the value of our software and services. Your educational and persuasive content will include white papers, blogs, solution demonstrations, and sales enablement resources such as competitive comparisons.

We’re looking for an energetic, motivated self-starter who has a passion for technology and can translate the technical capabilities of a software solution into exceptional resources across the buying journey. This position requires a combination of strong technical and marketing skills, project/program management, a passion for learning the competitive landscape, and a deep understanding of IT buyer personas.

This role reports to the Head of Digital Services Portfolio Marketing and will focus on the HP Workforce Experience Platform.

Skills & Competencies:

• Strategic Thinking: Ability to develop long-term marketing strategies that align with business goals. You’re self-motivated, results-oriented, and customer-centric.

• Cross-functional Collaboration: Demonstrated experience working across teams (product, insights, sales, etc.) to drive successful outcomes.

• Communication: Excellent written and oral communication and analytical skills to craft and present compelling content.

• Project Management: Strong organizational and project management skills, with the ability to manage multiple projects and priorities in a fast-paced environment.

• Keeping Commitments: You demonstrate a can-do attitude and drive to complete tasks and projects and report that they are completed.

• Collaboration: Ability to develop relationships with colleagues outside your department built on mutual trust, respect, and a drive for sharing and success.

• Impact and influence – You listen to different perspectives, evaluate, persuade, and carefully shape your work to deliver excellent results.

Responsibilities

• Define, prioritize, and continuously improve the technical marketing content roadmap based on strategic product direction, market and sales team feedback, and competitive landscape.

• Collaborate with subject matter experts to distil complex technical information into clear, concise and engaging messaging for various audiences

• Create and edit technical content, including whitepapers, blog posts, presentations, sales enablement resources, and webinars, to effectively communicate the features, advantages and differentiators of our products

• Stay informed about industry trends, competitive landscape and customer needs to inform product messaging and content such as competitive battlecards for sales

• Drive awareness and use of your content through blogs, social, newsletters, training events, webinars and other channels

• Provide regular reporting on key performance indicators related to technical marketing initiatives

• Align with your peers on best practices and a consistent approach to competitive marketing across the company

Education & Experience Recommended

• 7 years in B2B marketing, ideally at a service, consulting, or software company

• Strong project management skills and high attention to detail and quality deliverables

• Bachelor's or Master's degree in Business, Engineering, Computer Sciences, or equivalent experience.

• Competitive Analysis
• Data Analysis
• Digital Marketing
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Technical Marketing Content
• Thought Leadership

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.