What are the responsibilities and job description for the Senior Digital Marketing Specialist, Marketing & Communication Job at Hexagon AB position at Hexagon AB?

Job Location (Short) : Houston, Texas-USA | Madison, Alabama-USA

Workplace Type : Remote

Business Unit : ALI

Responsibilities

We are seeking a highly motivated and data-driven Senior Digital Growth Marketing Manager to join our growing team. This is a key individual contributor role focused on driving significant growth across our digital channels. You will be responsible for developing and executing innovative marketing campaigns across the entire customer lifecycle, from attracting new visitors to driving customer loyalty and expansion.

Develop and execute multi-channel campaigns across paid, owned, and earned media channels to attract and engage target audiences.
Leverage advanced martech tools (e.g., CRM, Marketing Automation, CDP) to personalize user experiences and deliver highly targeted campaigns.
Conduct A / B and multivariate testing to optimize campaign performance and continuously improve conversion rates.
Manage and optimize paid media campaigns (e.g., Google Ads, social media advertising) to maximize ROI.

Drive Website & Content Optimization

Collaborate with product, design, and content teams to optimize website performance and user experience.

Implement website personalization strategies to deliver tailored experiences based on user behavior and preferences.

Analyze website traffic data to identify areas for improvement and make data-driven recommendations.

Fuel Customer Growth & Retention

Develop and execute lifecycle marketing campaigns to nurture leads, drive customer onboarding, and increase customer lifetime value.

Design and implement customer success programs to improve customer satisfaction and retention.

Identify opportunities for upselling and cross-selling existing customers to drive revenue growth.

Project Management & Leadership

Lead and manage cross-functional projects related to digital marketing initiatives.

Define project scope, timelines, and budgets, and ensure projects are delivered on time and within budget.

Collaborate effectively with internal stakeholders (e.g., sales, product, customer success) to achieve shared goals.

Data Analysis & Reporting

Track and analyze key marketing metrics (e.g., website traffic, conversion rates, customer acquisition cost, ROI).

Generate regular reports on campaign performance and provide actionable insights to inform future marketing strategies.

Stay Ahead of Industry Trends

Stay abreast of the latest trends in digital marketing, martech, and customer experience.

Continuously explore and evaluate new technologies and marketing channels to identify opportunities for innovation.

Education / Qualifications

7-10 years of experience in digital marketing, with a strong focus on growth marketing.

Proven experience in developing and executing successful digital marketing campaigns across multiple channels (e.g., email, social media, paid advertising, content marketing).

Expertise in using marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).

Strong analytical and problem-solving skills with the ability to analyze data, draw insights, and make data-driven decisions.

Experience with A / B testing, website personalization, and other growth hacking techniques.

Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.

Strong communication and interpersonal skills with the ability to effectively collaborate with cross-functional teams.

Experience working with various CMS platforms.

Passion for data and a strong desire to continuously learn and grow.

Bonus Points :

Experience with live chat platforms.

Experience in the [Your Industry] industry.

Experience with data visualization tools (e.g., Tableau, Power BI).

About Hexagon

Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.

Why work for Hexagon?

At Hexagon, if you can see it, you can do it. Hexagon’s Asset Lifecycle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.

Everyone is welcome

At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.

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