What are the responsibilities and job description for the Media Associate Director position at HIGH BRIDGE CONSULTING LLC?
Summary
Our media at the forefront of audio entertainment innovation, is seeking a visionary Media Associate Director (contractor) to join our Marketing team. As a key member within the Client Paid Media organization, you will spearhead groundbreaking, customer-centric initiatives to drive significant customer acquisition and enhance brand awareness. Your primary focus will be on developing and executing high-impact media strategies for major tentpole content releases and new IP launches.
We're looking for an industry veteran with a proven track record of successfully launching high-profile entertainment properties. The ideal candidate will possess extensive experience in developing and implementing multi-channel media strategies that generate buzz and drive engagement for premium entertainment brands.
Key Responsibilities:
Our media at the forefront of audio entertainment innovation, is seeking a visionary Media Associate Director (contractor) to join our Marketing team. As a key member within the Client Paid Media organization, you will spearhead groundbreaking, customer-centric initiatives to drive significant customer acquisition and enhance brand awareness. Your primary focus will be on developing and executing high-impact media strategies for major tentpole content releases and new IP launches.
We're looking for an industry veteran with a proven track record of successfully launching high-profile entertainment properties. The ideal candidate will possess extensive experience in developing and implementing multi-channel media strategies that generate buzz and drive engagement for premium entertainment brands.
Key Responsibilities:
- Develop and oversee comprehensive, cross-channel media strategies for client's most significant content releases, including those featuring A-list talent and major IP
- Lead the conceptualization and execution of innovative, large-scale media campaigns that position client's as a premier entertainment brand working in close collaboration with Content Marketing counterparts
- Provide strategic direction to internal teams and agency partners, ensuring alignment with overarching business objectives and brand vision
- Manage substantial campaign budgets and forecast ROI for high-stakes launches
- Work directly with media owners to brainstorm creative media ideas to bring content campaigns to life
- Work closely with internal analytics teams to design tests to prove media investment ROI
- Pioneer new approaches to media planning and buying that push the boundaries of traditional and digital marketing in the audio entertainment space
Qualifications:
- 10 years of experience in senior media roles, with a focus on entertainment marketing
- Proven success in launching major entertainment tentpoles or high-profile content releases
- Extensive knowledge of both traditional and digital media landscapes, with a keen understanding of emerging platforms and technologies
- Strong leadership skills with the ability to inspire influence and guide cross-functional teams
- Experience in social and influencer marketing
- Understanding of the entertainment industry, including talent relations and IP management preferred
- MBA or advanced degree in Marketing, Business, or related field preferred
- The ideal candidate will be a forward-thinking strategist who can elevate client's position in the competitive entertainment landscape. You should be comfortable operating in a fast-paced, entrepreneurial environment and have the vision to shape the future of audio entertainment marketing.
Salary : $40 - $89
