What are the responsibilities and job description for the Growth Marketing Specialist position at High Scale Ai?
About Us : High Scale is a leading creative agency dedicated to delivering impactful solutions for our clients. Our team is composed of diverse and talented individuals who are passionate about pushing the boundaries of creative expression.Position Overview : As a Growth Marketing Specialist at HighScale, you will be at the forefront of managing client accounts and orchestrating strategic media buying processes. From developing and executing growth strategies for client acquisition to optimizing media buying plans that drive campaign success, you will lead initiatives that define our agency's success. This position offers a unique opportunity to blend creativity with data-driven insights to achieve outstanding results for our clients.Responsibilities :
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.
Experimentation :
Design and run growth experiments to test acquisition, activation, and retention strategies.Data Analysis :
Monitor key performance metrics (KPIs) and analyze campaign performance to drive improvements.Content Creation :
Develop and optimize marketing content for different channels (email, social media, landing pages, etc.).Paid Media :
Manage and optimize paid media campaigns across platforms like Google Ads, LinkedIn, and Meta.Customer Lifecycle Management :
Drive initiatives across the customer funnel — acquisition, conversion, retention, and referral.Cross-functional Collaboration :
Work closely with sales, product, and design teams to align growth strategies.Important Skills : A / B testing and analyticsSEO and content marketingPaid acquisition strategiesData analysis and reporting (e.g., Google Analytics, Looker)Copywriting and creative strategyQualifications : Bachelor's degree in Marketing, Business, or a related field.Proven experience in client account management and media buying within a creative advertising agency.Strong leadership skills with the ability to inspire and manage a diverse team.Experience in collaborating with cross-functional teams, including creative, data, and client services.Exceptional communication skills, both written and verbal.Strategic thinker with a track record of successful campaign execution.
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