Marketing Coordinator Administrative Assistant

At Higher Ground, we envision a vibrant and inclusive community hub where the power of live music thrives. Our aim is to cultivate a space that transcends boundaries and fosters connection through the universal language of music. We are committed to being the heartbeat of Northern New England’s live music scene, igniting passion and unity among all who walk through our doors.

Position Overview:

We are seeking a dynamic and organized individual to join our team as a Marketing and Social Media Coordinator. Reporting directly to the Marketing Manager, the successful candidate will play a crucial role in supporting marketing and administrative functions while also managing our social media presence. This is a full-time position with a somewhat flexible schedule, and the rate of pay will be determined by experience.

Now is your opportunity to be a part of our vision.

Higher Ground is hiring for a Marketing and Social Media Coordinator to support our Marketing Department. This is a full-time position, and a great opportunity for the right person to step in and learn about music promotion with a solid, elite group of marketing professionals and graphic artists.

The primary responsibility of the Marketing and Social Media Coordinator are:

Analytics and Reporting:

• Compile and analyze metrics, demographics, and performance data for marketing campaigns and social media platforms.
• Prepare regular reports and presentations to communicate insights to the Management Team.

Social Media Management:

• Maintain and update our social media platforms with engaging and relevant content.
• Create and schedule posts across various channels to optimize visibility and engagement.
• Monitor social media activity, respond to inquiries, and engage with our audience to foster community interaction.

Email Marketing:

• Assist in the creation and execution of weekly email campaigns.
• Manage email lists, segmentations, and scheduling of email pushes.

Street Team Coordination:

• Coordinate efforts with our Street Team, including the creation of promotional materials such as flyers.
• Organize and communicate with volunteers to support street team initiatives and events.

Archives Maintenance:

• Maintain organized archives of marketing materials, documents, and digital assets.
• Ensure accessibility and accuracy of archived materials for future reference.

Office Duties:

• Provide general administrative support, including answering phones, managing mail, and coordinating office supplies.
• Assist in scheduling meetings, appointments, and events as needed.

Other Projects:

• Support Marketing Manager and team members on various projects and initiatives as required.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred.
• Prior experience in marketing is highly desirable.
• Proficiency in social media platforms (e.g., Facebook, Twitter, Instagram) and social media management tools.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills, with a keen attention to detail.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Proficiency in InDesign and experience with email marketing platforms is a plus.
• MUST LOVE MUSIC

Application Instructions:

To apply, please submit your resume and a cover letter detailing your relevant experience and interest in the position. Include any portfolio or examples of previous marketing or social media work if available.

****If you do not submit both a resume and a cover letter, your application will not be considered.

We thank all applicants for their interest, but only those selected for an interview will be contacted.

****Music is inclusive by its very nature. As such, Higher Ground proudly celebrates diversity. We are an equal opportunity employes: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.