Marketing Executive

Work Location: Hybrid. WI Resident with regular visits to HQ in Marquette, MI

Company Overview

Higher Love is a wellness focused cannabis company focused on a mission to empower others on their wellness journey. We are true believers, driven by the knowledge that a better way of living is possible through the benefits of this versatile plant. Our faith in cannabis is grounded in an extensive scientific background which informs every step of our process. Our commitment to quality is evident in every aspect of our operations, from cultivation to customer service, ensuring that our clients receive the finest products available.

Position Summary:

As a Marketing Executive at Higher Love, you will be a key member of the Higher Love Marketing Team, responsible for overseeing, managing and executing marketing initiatives within the Wisconsin region. This role blends strategic thinking with hands-on execution, ensuring the Higher Love brand is consistently represented, compliant, and impactful across retail, events, and media channels in the state of Wisconsin. This position reports to the Director of Marketing.

Responsibilities, Job:

Lead & Execute Local Marketing Strategy

• Develop and implement marketing campaigns tailored to the Wisconsin market, aligned with brand guidelines and company objectives.

Brand Representation

• Ensure consistent and compelling brand presence at all touchpoints— border retail locations, partner collaborations, community events, and media platforms.

Retail & Event Support

• Support in-store promotions, organize and attend events, and collaborate with retail staff to drive engagement and foot traffic, with a focus on awareness and education in Wisconsin.

Partnership & Community Outreach

• Build and maintain relationships with local Wisconsin businesses, vendors, and organizations to enhance brand visibility and credibility.

Campaign Management

• Coordinate with the HQ marketing team on launches, product drops, and seasonal promotions. Manage local assets, signage, and distribution.

Compliance & Regulation Adherence

• Ensure all marketing efforts adhere to Wisconsin state laws and cannabis-related advertising regulations. Stay up-to-date on any changes in policy related to medicinal cannabis education and outreach.

Reporting & Insights

• Track KPIs and marketing performance metrics. Provide regular reports and feedback to the Director of Marketing on campaign effectiveness and market trends.

Qualifications/Requirements:

• Project Management Skills – Ability to assist in managing multiple projects, ensuring deadlines are met, and deliverables are tracked across teams.
• Organizational Skills – Strong organizational and time management skills, with the ability to handle various administrative tasks efficiently.
• Strong understanding of digital, grassroots, and experiential marketing
• Tech Proficiency – Comfortable using marketing tools, email marketing platforms, and Microsoft Excel/Google Sheets for reporting and organization.
• Strong Communication Skills – Excellent written and verbal communication skills, with the ability to work across teams and manage relationships with external partners.
• Self-starter mindset with the ability to work independently and as part of a remote team
• Experience in the cannabis or medicinal wellness industry is a strong plus
• Must be 21 and eligible to work in the cannabis industry in the state of Wisconsin

Education and Experience Required:

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience)
• 3 years of experience in marketing, ideally with regional oversight

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to speak and listen.
• This employee is may be required to stand or sit for long periods, walk consistently, use hands or feet, reach with hands and arms, and may be required to lift up to 50 pounds.
• The ability to handle the demands of travel, which can include walking, carrying luggage, and navigating various terrains.

Additional Requirements:

• Must be able to pass a background check
• Must be 21
• Must be eligible to work in the United States
• Must have a valid Drivers License
• Must treat all coworkers, vendors, customers, and community members in a professional and respectful manner.
• Travel required

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Benefits of joining the Higher Love Team:

• Become part of a very wellness-focused atmosphere.
• Join one of Upper Michigan's top vertically integrated Cannabis companies.
• Work in a new upcoming and quickly growing industry, alongside an outstanding group of individuals in a team environment.
• Working in a professional and comfortable environment.
• Help destigmatize the use of cannabis by adults.

Work Location: Hybrid. WI Resident with regular visits to HQ in Marquette, MI

Note: This role supports marketing initiatives for educational and promotional purposes only. We do not sell cannabis in the state of Wisconsin.

Job Type: Full-time

Pay: $90,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Milwaukee, WI 53205

Salary : $90,000 - $100,000