Scientific Marketing Manager

Description

About the Role

We are seeking an intellectually curious and data-driven marketing manager to drive sales pipeline growth through targeted digital and content marketing initiatives.

This role offers a unique opportunity to master cutting-edge marketing strategies in life sciences, making a direct impact on commercial success. You will work at the intersection of content marketing, demand generation, and sales enablement helping to position HighRes as the leader in lab automation. If you’re looking to develop expertise in digital marketing, strategic vendor collaborations, and event promotion, this is an ideal opportunity.

As part of a high-impact marketing team, you'll gain hands-on experience in a results-driven, data-centric environment, working closely with sales, product, and external partners to optimize engagement with our key personas.

Key Responsibilities

Digital Marketing & Demand Generation:

• Drive Orders and Pipeline Development Through Web Leads: Optimize HighResBio.com for conversion, ensuring visitors engage with our content and commercial team.
• Increase Organic Web Sessions: Lead content creation (blogs, case studies, application notes) that balances SEO objectives with educational value for our scientific audience.
• Optimize Paid Search Performance: Manage paid search campaigns to maximize cost-effective, high-intent traffic through data-driven keyword strategies.
• Leverage Email Marketing: Develop compelling newsletters and targeted email campaigns that drive engagement and inbound web sessions.
• Expand Referral Traffic: Partner with automation-friendly device vendors on co-branded marketing initiatives and secure strategic website placements to increase inbound traffic.
  
  

Customer Advocacy:

• Partner with customers for case studies and webinars to provide a platform for communicating the value of a partnership with HighRes Biosolutions.
  
  

Sales Enablement:

• Develop high-quality marketing collateral, including presentations, brochures, and interactive sales tools that support the commercial team.
• Align marketing efforts with the sales process to ensure smooth lead handoff and high conversion rates.
  
  

Event & Conference Marketing:

• Plan and execute promotional strategies for industry events, conferences, and HighRes-hosted user group meetings.
• Coordinate pre-event, onsite, and post-event marketing to maximize engagement and lead generation.
• Explore opportunities for webinar hosting, speaking engagements, and thought leadership at industry events.
  
  

Qualifications

Qualifications & Experience

• 5 years of marketing experience, preferably in life sciences or a related industry.
• Familiarity with drug discovery, genomics, or synthetic biology workflows is a strong plus (hands-on lab experience not required but beneficial).
• Strong understanding of content marketing, demand generation, and digital marketing strategies.
• Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce) and analytics platforms.
• Excellent writing, communication, and project management skills.
• Ability to work cross-functionally with sales, product, and external partners to drive impact.
  
  

This role is ideal for a marketer who thrives in a data-driven, fast-paced environment and wants to take their expertise in scientific marketing to the next level.