What are the responsibilities and job description for the Product Marketing Manager, AI Decisioning position at Hightouch?
About Hightouch
Hightouch’s mission is to empower everyone to take action on their data. We’ve pioneered the Composable Customer Data Platform (CDP), which helps companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Traditionally, acting on data has required engineering time and bandwidth, and left most business users stuck with charts and reports that are unable to take automated action on their data. With Hightouch, every business user, without writing any code, can activate data to streamline critical processes, improve marketing performance, and scale operations.
Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.
Our team operates with a focus on making a meaningful impact for our customers. We believe in approaching challenges with a first principles thinking mindset, moving quickly and embracing our value of efficient execution, and treating each other with compassion and kindness. We look for team members that are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.
Hundreds of companies use Hightouch, including Spotify, Ramp, Retool, NBA, Plaid, and Betterment. We’re based in San Francisco, are remote-friendly, and backed by leading investors such as Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital.
About The Role
Are you passionate about shaping the future of AI-powered marketing? Do you thrive in a fast-paced startup environment where your contributions make an impact? Our team is looking for an exceptional Product Marketing Manager to own the go-to-market (GTM) strategy for our cutting-edge AI Decisioning product, purpose-built to empower marketers to maximize customer lifetime value with reinforcement learning and AI agents.
In this role, you'll drive the positioning, messaging, and enablement that helps CRM marketers unlock the power of data and AI to create personalized customer journeys. You’ll collaborate closely with Marketing, Product, Sales, and Engineering teams to define GTM strategies, develop impactful messaging, create sales enablement assets, and evangelize the product’s value at events and webinars. If you're excited about crafting marketing stories that resonate deeply with marketing leaders and teams, we’d love to hear from you.
What You'll Do
- Positioning & Messaging : Develop and refine positioning for AI Decisioning that speaks directly to marketing personas, emphasizing use cases like 1 : 1 personalization, customer journey optimization, and continuous experimentation.
- Market Research : Conduct user research with marketing professionals to identify their pain points, uncover market opportunities, and position our product as the ultimate solution for their challenges.
- Enablement Materials : Create compelling sales playbooks, messaging frameworks, one-pagers, and customer stories that help internal teams demonstrate to marketers the value of AI Decisioning.
- Drive Content & Launch Campaigns : Create and refine case studies, blogs, videos, and launch materials that showcase how AI Decisioning empowers marketers to deliver personalized customer journeys and measurable outcomes.
- Evangelism : Represent Hightouch externally at field events, webinars, and customer engagements, building trust with key stakeholders in the CRM and martech ecosystem.
- Community Building : Create and implement a strategy to connect with and engage our target audience in marketing, fostering relationships, and building a space where they can share insights, challenges, and successes.
What We're Looking For
Bonus If You Have
We are looking for talented, intellectually curious, and motivated individuals who are interested in tackling the problems above. We focus on impact and potential for growth more than years of experience. The salary range for this position is 150,000-185,000 dollars per year, which is location-independent in accordance with our remote-first policy.
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