What are the responsibilities and job description for the Marketing Coordinator position at Highway?
About the Company:
Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.
Role Description
Freight brokers put an incredible amount of trust in Highway and that trust will be extended to you. Highway is looking for a Marketing Coordinator to support our growing event strategy, both in-person and virtual. This role is ideal for someone who thrives in logistics, enjoys executing high-impact events, and has strong attention to detail. The Marketing Coordinator will play a key role in organizing conferences, webinars, and speaking engagements, ensuring seamless execution from start to finish.
Your role:
- Manage logistics for in-person and virtual events, including booth setup, branding, speaker coordination, and on-site execution.
- Identify and secure speaking opportunities, preparing speakers with notes, key messaging, and briefing materials.
- Coordinate event communications, including pre-event promotion, attendee engagement, and post-event follow-ups.
- Develop event content, such as presentations, discussion points, and marketing materials (emails, social media, and landing pages).
- Plan and execute webinars, managing topics, speakers, promotional campaigns, and audience engagement.
- Track event performance and provide insights for continuous improvement.
Qualifications
- 1-3 years of experience in event coordination, marketing, or a related field.
- Strong organizational and project management skills with the ability to manage multiple events and projects simultaneously.
- Excellent written and verbal communication skills.
- Experience with Zoom Webinars, HubSpot, Salesforce, Canva, and Monday.
- Ability to problem-solve on the fly and ensure a seamless event experience.
- Self-motivated and collaborative, able to work independently while coordinating with cross-functional teams.
