Head of Marketing

We are representing a boutique financial services company seeking a visionary Head of Marketing to elevate their brand and lead digital and content strategies with creativity, strategic insight, and measurable impact.

This leadership position is hybrid, requiring 4 days per week at the New York City headquarters.

Role Overview

The Head of Marketing will be responsible for shaping and executing a comprehensive marketing strategy that enhances the company’s brand presence and engages its target audience. This leader will oversee all aspects of marketing, from brand development and digital engagement to content creation, ensuring messaging is impactful, cohesive, and aligned with business objectives.

Key Responsibilities

Brand Strategy & Creative Direction

• Develop and implement a marketing strategy that sets the company apart in the financial services market.
• Oversee the creation of all brand assets and campaigns, maintaining a cohesive visual identity and engaging storytelling across channels.

Content Development & Digital Innovation

• Lead the content development strategy across platforms, delivering engaging materials that resonate with the target audience.
• Innovate in digital content and social media strategy to keep the brand relevant and top-of-mind.

Growth & Lead Generation Campaigns

• Design and manage data-driven marketing campaigns to attract and convert target audiences, leveraging paid ads, email marketing, and digital engagement.
• Partner with internal teams to develop creative assets that drive engagement and enhance customer acquisition.

Brand Consistency & Asset Management

• Ensure brand consistency across all touchpoints, reinforcing a strong and recognizable market presence.
• Create and maintain brand guidelines to support a cohesive identity.

Team Leadership & Collaboration

• Build and mentor a high-performing marketing team, fostering collaboration, innovation, and ongoing improvement.
• Work with internal stakeholders and external partners to develop impactful campaigns aligned with business objectives.

Performance Measurement & Strategy Optimization

• Use marketing analytics to evaluate campaign effectiveness, optimizing strategies for maximum impact and ROI.

Qualifications

• Education: Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Experience: Proven track record of executing design-led marketing strategies with a portfolio of successful brand campaigns across platforms.
• Leadership & Communication: Strong team leadership and project management skills with a focus on inspiring creativity and driving results.
• Digital & Content Expertise: Skilled in content creation, social media, and digital marketing trends with a history of driving engagement.
• Analytical Mindset: Experience in data-driven decision-making and using performance insights to refine strategy.