Head of Marketing

Job Title: Head of Marketing

Company: Knew Health

Location: Remote

Type: Full-Time

About Us: Knew Health is a mission-driven company dedicated to offering a simple, friendly, and affordable alternative to health insurance based on medical cost sharing. We believe that everyone deserves access to high-quality healthcare without the complexity and cost of traditional insurance. At Knew Health, we're transforming the way people think about healthcare.

We are seeking a strategic and hands-on Head of Marketing to lead and scale our marketing efforts. This role is pivotal in building and optimizing world-class marketing funnels, managing lead life cycles, and driving measurable growth through data-driven decision-making. The Head of Marketing will oversee the selection and implementation of a new CRM system, visualize marketing performance through dashboards, and align marketing initiatives with overall business objectives.

This role involves a mix of strategic leadership and hands-on execution, making it ideal for someone with the drive to scale a fast-growing startup.

Key Responsibilities:

• Marketing Funnel Optimization: Design, implement, and optimize marketing funnels across multiple channels to drive customer acquisition and retention.
• CRM Strategy and Implementation: Lead the selection, migration, and integration of a new CRM platform, transitioning from ActiveCampaign to a more robust solution (e.g., Salesforce).
• Performance Visualization: Develop and manage marketing dashboards using tools like Power BI and Tableau, providing actionable insights to inform strategies.
• Lead Lifecycle Management: Oversee the development and execution of processes to manage leads through the sales funnel, ensuring alignment with sales teams.
• Brand and Content Strategy: Shape the company’s brand positioning and messaging to resonate with target audiences and differentiate in the market.
• Demand Generation: Drive innovative campaigns to generate leads and support revenue growth, leveraging digital channels and data analytics.
• Team Leadership: Build and mentor a small marketing team, fostering collaboration and a results-driven culture.
• Cross-Functional Collaboration: Partner with sales, product, and operations teams to align marketing efforts with overall business goals.

Key Requirements:

• 7 years of marketing experience, with at least 2–3 years in a leadership role.
• Demonstrated success in building and optimizing marketing funnels, with real-world examples to discuss during the interview.
• Proven experience selecting and implementing CRM platforms (e.g., Salesforce) and integrating marketing automation tools.
• Strong analytical and quantitative skills, with expertise in Power BI and Tableau for data visualization.
• Expertise in brand building, content strategy, and demand generation.
• Experience managing small teams and scaling marketing operations in fast-paced environments.
• Entrepreneurial mindset with the ability to thrive in a startup environment and drive measurable growth.
• Excellent communication and leadership skills.

Benefits:

• Full-time remote work.
• Health benefits (discussed during the interview stage).
• Opportunities for growth and development in a fast-growing startup.

Compensation:

• Salary range: $150,000–$175,000 annually, dependent on qualifications and experience.

How to Apply:
If you are a strategic thinker with a passion for scaling startups and have a proven track record of marketing success, we’d love to hear from you. Please submit your resume and a cover letter highlighting your relevant experience and achievements.