What are the responsibilities and job description for the eCommerce Marketing Manager position at Hilton Daytona Beach Oceanfront Resort?
Overview
Opportunity: eCommerce Marketing Manager
The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Portfolio.
Essential Functions
- Manage and drive overall digital marketing strategies including search engine optimization (SEO), and search engine marketing (SEM), and social presence (social reputation and social media)
- Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnerships with the Revenue Management Department.
- Digital asset (photography, 3D tours and video) management.
- Oversee/Manage social media services and engagement including content, blog, marketing, advertising, and performance measurement.
- Direct, support, deploy, and measure monthly email marketing deployments.
- Facilitate and align all hotel branding with current branding guidelines and initiatives.
- Lead and assist in project life cycle through requirements gathering, design, development, testing, and launch.
- Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media.
- Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members.
- Provide eCommerce and digital marketing communication, education, and training.
- Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to stakeholders.
- Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
- Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players.
Position Requirements
- 2 years of Internet Marketing or eCommerce experience in hospitality/travel industry or related field.
- Associate or Bachelor’s Degree in Marketing, Hospitality or Hospitality Marketing a plus.
- Strong project management skills required.
- Strong understanding of traditional and online marketing tactics and strategy.
- Familiarity with design software preferred.
- Content management and web analytics experience.
- Knowledge of website production with a firm grasp of website fundamentals.
- Ability to independently manage multiple tasks and projects.
- Demonstrates self-confidence, energy, and enthusiasm.
- Two or more years’ experience analyzing and reporting web traffic and eCommerce sales metrics.
What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It
About Us
HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.
To see other opportunities at this location, click here.
