What are the responsibilities and job description for the Digital Marketing Executive position at Hilton Worldwide?
Job Description - Digital Marketing Executive (HOT0BADE)Job Number : HOT0BADEWork Locations Millennium Hilton Bangkok 123 Charoennakorn Road, Klongsan Bangkok 10600With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. Alongside our flagship Hilton Hotels & Resorts, our family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton, and many others.If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. At Hilton, we never forget the reason we're here : to delight our guests, Team Members, and owners alike.The Digital Marketing Executive supports the Marcom Manager in driving digital marketing efforts to enhance the hotel’s online presence, increase engagement, and boost revenue streams. This role is responsible for executing social media strategies, managing digital campaigns, overseeing content creation, coordinating media relations, and ensuring seamless integration of marketing initiatives across platforms.What will I be doing? Website Management : Ensure the hotel’s website is updated with accurate and engaging content, optimising for search engine performance and user experience.Digital Campaigns : Plan, execute, and monitor digital marketing campaigns, including paid advertisements, email marketing, and retargeting campaigns, in collaboration with the E-commerce APAC team, to drive bookings and engagement.E-commerce Activities : Manage and monitor online listings on OTAs and third-party platforms to maximise revenue opportunities.Social Media Integration : Support social media strategies by aligning content with digital marketing campaigns and maintaining a consistent brand voice across platforms.Content Creation & Optimisation : Create and manage digital content, including banners, graphics, videos, and copywriting, ensuring alignment with the hotel’s brand guidelines and marketing goals.Analytics & Reporting : Track and analyse digital performance metrics using tools like Google Analytics, providing actionable insights to optimise campaigns and improve ROI.SEO & SEM : Implement SEO strategies to improve organic visibility and monitor SEM efforts to drive traffic and conversions, in collaboration with the E-commerce APAC team.Collaboration : Work with the Marketing and E-commerce teams to align digital efforts with broader marketing goals, supporting hotel initiatives and promotions.Innovation & Trends : Stay updated on digital marketing trends, tools, and technologies to identify opportunities for innovation and improvement.What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and#J-18808-Ljbffr
