What are the responsibilities and job description for the Digital Marketing Analyst position at VirtualVocations?
A company is looking for a Digital Marketing Analyst to provide data-driven insights and analysis for optimizing marketing campaigns and audience engagement.Key ResponsibilitiesDevelop knowledge of lead flow processes and analyze user behavior to enhance communication with prospective studentsExecute marketing campaign analyses and ensure data integrity for performance measurement across channelsCreate dashboards and maintain data pipelines to support marketing initiatives and improve data visibilityRequired QualificationsBachelor's degree or equivalent experience in relevant fields with 1-2 years in digital marketingExperience with web analytics platforms such as Google Analytics and business intelligence tools like TableauPreferred experience in agency settings and higher educationKnowledge of SEO, PPC, or email marketing is a plusAbility to manage data aspects of digital media campaigns and collaborate with technical teams
