What are the responsibilities and job description for the Growth Marketing Manager position at Hinge Health?
About the Role As a critical member of our rapidly expanding Growth team, you’ll help lay the foundation for a fully scaled, best-in-class marketing organization focused on raising awareness of Hinge Health and driving sign-ups. This role will be responsible for leveraging our growing body of claims data to design and execute targeted marketing strategies that engage specific customer segments. You will work across various marketing channels to identify, analyze, and convert high-value prospects based on claims behavior and related insights. As a key member of our marketing team, you will use claims-based data to inform and optimize our targeting strategies, creating more relevant, timely, and personalized marketing campaigns. You will collaborate closely with internal teams such as Data Science, Creative, Product, and Sales to ensure marketing initiatives are informed by actionable data and achieve measurable outcomes.What You’ll AccomplishYou’ll focus on building, scaling, and evolving cross-channel marketing campaigns for our highest risk prospective members, optimizing targeting and increasing conversion ratesYou’ll use data and best practices to build a strategy and framework to define and prioritize your effortsYou’ll identify, secure and manage the internal and external resources needed to fully optimize our targeted marketing to build rapid momentum in the growth and evolution of Hinge Health’s acquisition effortsYou’ll monitor and report on campaign performance, analyzing key metrics (e.g., conversion rates, ROI) and adjust your strategies based on data-driven insightsYou’ll stay current with trends in claims data analysis, consumer behavior, and emerging technologies to continuously refine targeting strategiesHinge Health Hybrid ModelWe believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days / week.Basic Qualifications8 years leading strategy for automated and complex multi-channel, multi-touch marketing campaigns, preferably for a B2C productDemonstrated success driving new customer acquisition using segmentation, personalization and triggered communicationsExperience writing clear and thoughtful creative briefs that provide the direction needed to closely align cross functionally with design and copywriting teamsStrong analytical skills, with the ability to interpret and apply claims data to create actionable marketing strategies.Ability to prioritize projects and handle multiple tasks efficientlyMotivated and energetic, proven ability to work independently, learn quickly and drive toward defined goals and targetsPreferred QualificationsExperience with Iterable or other enterprise ESP using technical integrations to power workflow automations and personalization.Experience working closely with data / analytics engineering teams to build data pipelines for robust marketing triggers and segmentationCompetence using SQL and / or data visualization tools such as Tableau for analyzing experiment results.Experience developing digital go-to-market strategies and supporting new product and / or feature launches.CompensationThis position will have an annual salary, plus equity and benefits. Please note the annual salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. The annual salary range for this position is $136,000 - $204,000.About Hinge HealthHinge Health is moving people beyond pain by transforming the way it is treated and prevented. Connecting people digitally and in-person with expert clinical care, we combine advanced technology, AI and a care team of experts to guide people through personalized care directly from their phone. Our approach is proven to reduce pain by 68%, prevent 42% of new opioid prescriptions, and avoid more than half of joint replacement surgeries. Available to 18M people, Hinge Health is trusted by leading health plans and employers, including Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, City of Boston, US Foods, and Verizon.Learn more at http : / / www.hingehealth.comWhat You'll Love About UsInclusive healthcare and benefits : On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.Planning for the future : Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.Modern life stipends : Manage your own learning and developmentDiversity and InclusionWe’re committed to building diverse teams that reflect the communities we serve. Visit hingehealth.com / diversity-equity-and-inclusion to learn more about what moves us. Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.Job type : FULL TIMECategories : Marketing
Salary : $136,000 - $204,000
