Regional Sales Manager

Full job description

Company Overview:

Hippeas is a fast-growing, plant-based snack brand on a mission to change snacking for the better. Known for our delicious chickpea-based snacks, including puffs and chips, we are passionate about delivering tasty, nutritious, and sustainable products to consumers around the globe. At Hippeas, we believe in spreading good vibes, and we are looking for dynamic, driven individuals who share our commitment to innovation, collaboration, and creating a positive impact.

Job Summary:

The Regional Sales Manager-Central & West will drive sales growth and expand distribution for Hippeas in the Chicago area by building key relationships, developing promotional programs, and leveraging data insights. This role ensures forecast accuracy, program execution, and timely reporting while championing Hippeas' mission to transform snacking.

Key Responsibilities:

Responsible for building relationships and meeting regularly (live and virtually) with all accounts as assigned including but not limited to Conventional, Natural, Specialty, and Distributors.

Develop and execute strategic plans to achieve/exceed annual sales targets through new and expanded distribution

Build and maintain collaborative relationships with the retailer, distributor sales-force, and broker sales teams

Proactive broker management to ensure that our initiatives and programs are implemented seamlessly and accurately

Develop effective, high ROI, promotional programs to support the success of our brand, while staying within established trade guidelines

Understand data analysis and possess the ability to identify and communicate retailer specific opportunities

Work with Demand and Supply Planning teams to ensure accurate forecasts are in place to support your business throughout the distribution chain.

Maximize customer program execution – which includes selling new items and incremental shelf space, securing displays, maintaining proper inventory levels and planogram execution

Comprehend category-specific landscapes and trends, reporting on the forces that shift tactical budgets and strategic direction of accounts

Accurate and timely weekly sales reporting, focused on profitable growth with customers, broker activity and marketplace information.

Attend trade shows as needed to help build brand awareness and grow sales.

Travel required (up to 30%)

Qualifications & Attributes:

Bachelor’s degree in business, marketing or a related field.

4-6 years of experience in field sales, or a related role within the CPG industry, ideally in snacks or natural foods.

Proficiency in tools such as Excel, PowerPoint and trade management software (e.g. Vividly)

Strategic channel insights and ability to drive effective customer and channel planning processes

Experience working with syndicated data tools (e.g., IRI, Nielsen) and applying data insights to inform sales strategies.

Exceptional organizational skills with a proven ability to manage budgets, trade spending, and promotional analysis.

Excellent communication and interpersonal skills to effectively collaborate across teams and with external stakeholders.

Excellent listening, negotiation, verbal and written communications skills

Creative problem-solving and a proactive mindset to navigate challenges.

At Hippeas, we celebrate diversity and are committed to creating an inclusive workplace where everyone feels valued. We are an equal opportunity employer and welcome applicants from all backgrounds. If you’re excited about this role, we encourage you to apply - your unique perspective matters here.

Job Type: Full-time

Pay: $100,000.00 - $115,000.00 per year

Benefits:

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Compensation Package:

Bonus opportunities

Schedule:

Monday to Friday

Weekends as needed