What are the responsibilities and job description for the Marketing Lead Analyst position at Hire Talent?
100% work at home. Flexible on timezoneMarketing Lead Analyst will support B2B lifecycle marketing strategy for channel partners. The role will be accountable for delivering B2B digital campaigns that drive consideration and selection of health benefit solutions. This will include creative development, channel planning, media deployment, vendor / partner management, and results reporting while adhering to budget guidelines and deadlines.In general, Marketing Lead Analyst will support larger, more complex campaigns or marketing projects but may lead smaller or less complex projects. He / she must have the ability to operate in a highly matrixed environment and be comfortable with managing change.Key Responsibilties : Work with internal and external partners to design assigned B2B content that generates reads, views, or listens and / or digital campaign creative that leads to sales inquiriesBuild efficient campaign production schedules and manage to ensure timely, on budget completion from launch to final resultsWrite creative briefs and supporting documents, gather data as neededEngage functional areas to produce and execute B2B campaigns, as neededWorks with media vendors on projects from inception to delivery, including traffickingssists in positioning, messages, and media mix planningssemble Campaign Experience Components in AEM (Adobe Experience Manager)Finalize contact lists and send to various channel partners ahead of campaign go liveWorks with Legal and Compliance to ensure materials are reviewed, approved, and state filedTracks and analyzes results of marketing activities and share out reporting related informationPerforms quality audits and checks to ensure accuracy of materialsProvides feedback and input to drive technical and process changes to improve results
Minimum 3 years of experience in insurance or finance, preferably in B2B marketing or demand generationStrong time and project management skills; ability to juggle and execute multiple projectsPrevious experience leading work with internal or external creative agenciesKnowledge of marketing technology, digital campaign reporting and metricsDemonstrated success partnering with cross-functional teams developing and executing marketing campaignsExcellent oral and written communication skills; strong interpersonal skillsKnowledge of Microsoft Office suite - advanced Excel skills a plusExperience with Adobe Experience Manager, Marketo, Wrike and / or Demandbase a plusNon-negotiable skills : Experience with adobe experience managerMarketing compliance state filingProject manager experience
