What are the responsibilities and job description for the Digital and Social Media Marketing Specialist position at Hirebridge?
Digital and Social Media Marketing SpecialistAIS Healthcare is the leading provider of Targeted Drug Delivery (TDD) and Infusion Care solutions. With our diverse culture and our values around Innovation, Stewardship, and Unity, we are committed to Advancing Quality and Improving Lives. We are dedicated to doing more for our patients by providing quality products and services that enhance the entire care experience.We offer great benefits, including health, vision, and dental insurance, long-term disability insurance, life insurance, a vacation package, 401K plan with a generous employer match, and remote work from home opportunities.The Digital and Social Media Marketing Specialist is a strategic member of the AIS Healthcare marketing team. They are responsible for a broad range of digital and online marketing activities which include social media management, website management, email marketing, digital promotion, and SEO. They will oversee and optimize digital marketing and social media initiatives to maximize brand awareness and lead engagement and conversion through various digital channels.Primary Duties : Plan digital and social media campaigns.Identify online and social trends.Use web analytic tools to analyze the performance of marketing campaigns.Secondary Duties : Support the marketing team in all marketing initiatives including collateral and documentation updating for sales team, customers, and healthcare accreditation.This specialist will have a key role creating, planning, and managing AIS Healthcare’s marketing campaigns and initiatives on the web, social media, and other digital marketing platforms. They will work closely with the Senior Vice President of Marketing and key stakeholders to develop digital marketing strategies and tactics, social media planning, content generation, collateral development and updating (patient and provider), convention / society engagement, peer-to-peer activities, and similar strategic and tactical executions. This individual will assist the SVP of Marketing during the strategic planning, tactical, and budget process for the associated marketing / sales projects and activities.REQUIRED EDUCATION AND EXPERIENCE : Bachelor’s degree in marketing, communication, business, or related field required.2-4 years of social media management and content distribution (including internship experience).Experience in a digital marketing or advertising role.Working experience with website analytics, social media platforms, SEM / SEO, and digital advertising best practices.Knowledge of the latest digital marketing trends and technologies.Experience in marketing / product management / sales in a commercial function of a healthcare company preferred.ESSENTIAL DUTIES AND RESPONSIBILITIES : Manage all areas of digital marketing & social media distribution, including planning content calendars, scheduling content, and optimizing posts for reach and engagement.Maintain and manage multiple pages on different platforms (Facebook, LinkedIn, Glassdoor).Monitor all digital and social analytics including website traffic, social media engagement, trends, brand awareness, and online reputation.Stay up to date with the latest social media and paid media best practices and technologies.Work closely with the Marketing team on campaigns, collateral, and branding to maintain the voice of AIS brand.Utilize market research and analytics to optimize strategies, messages, and programs.Collaborate with cross-functional partners to create sales / marketing materials.Support the development of high-impact digital education and communication material.Assist with the development and execution of conference / trade shows across divisions as needed.Manage collaborations with key institutions, thought leaders, and outside consultants.Cultivate professional relationships with key industries and professional groups.Develop and maintain strong knowledge of disease state, clinical, scientific, and marketing / sales tactics.Partner with key internal stakeholders to strengthen marketing and sales offerings.Engage with agency and vendor partners for specific marketing / sales strategies.Assist the Senior Vice President of Marketing to manage budget spend and activities.Ensure compliance with professional and company policy standards.Share knowledge with other staff members and work as a team member.Represent self in a professional and ethical manner.Comply with all applicable company policies and procedures.QUALIFICATION REQUIREMENTS : Proven ability to prioritize, organize, and execute digital marketing plans.Experience with Google Ads, Google Analytics, Facebook Ads, LinkedIn Ads, Instagram, YouTube.Strong knowledge of digital marketing channels, online marketing tools, and best practices.Proficient computer and analytical skills – working knowledge of Microsoft Teams, PowerPoint, Excel, Adobe suite (Photoshop and Illustrator), GA4, GTM, Omniture.Knowledge of video production and editing programs.Ability to partner collaboratively with internal colleagues and staff.Strong ability to understand both internal and external market environments.Positive attitude, strong work ethic, and passion for managing projects.Excellent organization, interpersonal, communication, and project management skills.Ability to communicate effectively and professionally with healthcare providers, patients, and various agencies.Ability to work in a team environment while delivering independent results.Resourceful, flexible, and well organized.Demonstrate ethical behavior and sound judgment.Ability to perform in a fast-paced, tight deadline, changing environment.Strong command of the English language; Spanish is an asset.CONFIDENTIAL AND SENSITIVE INFORMATION : Must properly control the release of proprietary and confidential information.Steps to Apply : Complete the required Culture Index Candidate Assessment. No application will be considered if the applicant does not follow instructions and complete the assessment as part of the application process.Culture Index Candidate AssessmentAIS utilizes the Culture Index Assessment to match potential hires with positions that best utilize their natural traits and skillsets.For more information on our company, please visit our website at www.aiscaregroup.com .#J-18808-Ljbffr
