Digital Marketing Specialist/Strategist

Job Overview:

We are seeking a versatile and driven Digital Marketing team member in Dallas, TX, to take full ownership of our digital marketing strategies. This individual contributor role is ideal for a motivated professional eager to grow into a leadership position. We welcome candidates who are collaborative, creative, and excited to contribute to a supportive and inclusive team. If you're passionate about marketing and ready to make an impact, we'd love to hear from you. This role will work fully-onsite in our DFW office.

Key Responsibilities:

Content Creation and Management:

• Develop engaging and high-impact content, including blogs, eBooks, case studies, sales collateral, and website copy.
• Ensure all content is SEO-optimized and aligned with brand voice and marketing goals.
• Partner with design and product teams to produce compelling, visually engaging materials.

Email Marketing:

• Plan, design, and execute targeted and impactful email marketing campaigns.
• Utilize marketing automation tools to personalize and scale outreach.

Paid Advertising and SEO:

• Manage and optimize paid digital advertising campaigns (Google Ads, LinkedIn, etc.).
• Implement SEO best practices to increase organic traffic and brand visibility.
• Monitor campaign performance and adjust strategies to maximize results.

Cross-Functional Collaboration:

• Work closely with sales, product, and design teams to align marketing efforts with business goals.
• Communicate effectively across teams to drive cohesive and innovative marketing initiatives.

Ownership and Execution:

• Fully own digital marketing strategy and execution with a proactive approach.
• Manage projects from concept to completion while maintaining balance across priorities.
• Thrive in a dynamic, fast-paced environment while delivering consistent results.

Qualifications:

Education:

• A bachelor's degree is preferred in business, marketing, communications, journalism, or a related field.

Requirements:

• 4 years of experience with content, email, and advertisements marketing strategies.
• 2 years of experience with content, email, and advertising execution.
• Proven ability to manage and execute multi-channel marketing campaigns.
• Strong writing, editing, and storytelling skills.
• Familiarity with AI products (Chatgpt or similar)
• Hands-on experience with marketing tools (HubSpot, Google Analytics, SEO tools, ad platforms).

Skills:

• Creative thinker with a proactive, solutions-oriented mindset.
• Excellent communication and teamwork skills.
• Strong organizational and time management abilities.
• Highly motivated, reliable, and committed to achieving goals.
• Adaptable and eager to take full ownership of projects while collaborating with others.