What are the responsibilities and job description for the Marketing Director(e-bike) position at Hireio?
Job Summary
As the Director of Digital Marketing, you will lead and execute the growth strategy across performance marketing and e-commerce to drive sustainable, data-driven growth across the entire customer journey. From increasing brand awareness to driving conversions and retaining customers, your work will be central to scaling the business
Duties
- Lead the development and execution of performance marketing strategies, ensuring data-driven decision-making throughout all aspects of digital marketing, from brand awareness to acquisition and retention.
- Define and implement GTM strategies for new product launches, promotions, and marketing campaigns, ensuring alignment with overall business objectives and maximizing reach and engagement.
- Manage the digital marketing budget, making data-driven decisions to allocate resources efficiently across channels, optimize spend, and maximize ROI while achieving customer acquisition, sales, and revenue targets.
- Use data analytics to continuously monitor, measure, and optimize campaign performance across all channels, identifying trends and adjusting strategies to improve conversions and increase traffic quality.
- Collaborate with branding teams to enhance brand awareness and improve customer loyalty, leveraging data insights to refine the brand’s market position and drive measurable improvements in performance.
- Oversee the development and execution of marketing campaigns that improve DTC e-commerce performance, focusing on traffic acquisition, user experience, conversion rate optimization, and customer lifetime value (LTV).
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
- 7 years of experience in growth marketing, with a strong focus on performance marketing, e-commerce, and data-driven decision-making.
- Online DTC Brand Experience
- Lead marketing growth strategies such as GTM and any other form of growth strategy
- Team management, at least 5-6 people and a team.
- Cross-function, especially branding and creative, and web
- Experience in market budget allocation management.
- Overall budget，～10M ；ROI ~5
- Practical experience in delivery and corresponding budget allocation experience
- Allocation
Job Type: Full-time
Pay: $140,000.00 - $150,000.00 per year
Schedule:
- 8 hour shift
Experience:
- growth marketing: 8 years (Required)
- DTC e-commerce growth: 5 years (Required)
- budget management: 7 years (Required)
Ability to Commute:
- Los Angeles, CA 90001 (Preferred)
Ability to Relocate:
- Los Angeles, CA 90001: Relocate before starting work (Preferred)
Work Location: In person
Salary : $140,000 - $150,000
