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Vice President, Marketing

hireneXus
Atlanta, GA Full Time
POSTED ON 2/26/2025
AVAILABLE BEFORE 5/22/2025

Position Overview :

The Vice President of Marketing – PR & Brand will lead and oversee all marketing and communication efforts related to our public relations strategy, brand positioning, and reputation management. This role will be responsible for enhancing our brand visibility, ensuring brand consistency, and building strong relationships with key stakeholders, media, and the public. The ideal candidate will be a seasoned marketing professional with a deep understanding of the education sector and experience in developing and executing high-impact PR and branding initiatives.

Key Responsibilities :

Public Relations :

  • Develop and execute comprehensive public relations strategies that promote positive media coverage and support brand awareness.
  • Build and maintain relationships with key influencers, and industry thought leaders.
  • Monitor and respond to media coverage, ensuring alignment with company goals.
  • Lead corporate social responsibility (CSR) initiatives, enhancing the company’s reputation in the education industry and broader community.

Brand Strategy & Positioning :

  • Define and communicate the company’s brand vision, mission, and values, ensuring alignment across all marketing, communications, and customer touchpoints.
  • Drive the development of brand positioning and messaging to differentiate the company in the competitive education market.
  • Oversee the creative direction of all brand materials, including logos, taglines, website, and social media presence, ensuring consistency and high-quality output.
  • Collaborate with cross-functional teams (Product, Sales, and Operations) to ensure the brand message is aligned across all channels and customer experiences.
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