What are the responsibilities and job description for the Vice President, Marketing position at hireneXus?
Position Overview :
The Vice President of Marketing – PR & Brand will lead and oversee all marketing and communication efforts related to our public relations strategy, brand positioning, and reputation management. This role will be responsible for enhancing our brand visibility, ensuring brand consistency, and building strong relationships with key stakeholders, media, and the public. The ideal candidate will be a seasoned marketing professional with a deep understanding of the education sector and experience in developing and executing high-impact PR and branding initiatives.
Key Responsibilities :
Public Relations :
- Develop and execute comprehensive public relations strategies that promote positive media coverage and support brand awareness.
- Build and maintain relationships with key influencers, and industry thought leaders.
- Monitor and respond to media coverage, ensuring alignment with company goals.
- Lead corporate social responsibility (CSR) initiatives, enhancing the company’s reputation in the education industry and broader community.
Brand Strategy & Positioning :