Head of Retail Sales

Vice President / Head of Sales

Brooklyn, NY

Permanent Position

Position Overview:

As the Vice President / Head of Sales, you will play a critical role in shaping and executing our sales strategy across retail, wholesale, and DTC channels. This is a unique opportunity to lead a high-performing team, establish partnerships with major retailers, and drive our growth in the consumer goods industry.

Key Responsibilities:

• Develop and Execute Sales Strategies:
• Craft and implement strategies for DTC growth, retail partnerships, and channel diversification to drive revenue.
• Expand Retail Presence:
• Build strong relationships with major retailers (e.g., Target, Walmart, Whole Foods) and specialty or regional chains to secure product placements and grow shelf space.
• Manage Distribution Networks:
• Identify and oversee distributor and broker partnerships to expand reach into new retail channels and markets.
• Optimize DTC Channels:
• Scale DTC e-commerce operations, leveraging platforms like Shopify and CRM tools, and enhance strategies for acquisition, conversion, and retention.
• Lead a High-Performing Team:
• Recruit, mentor, and manage a team of sales professionals to achieve and exceed sales goals.
• Collaborate Across Departments:
• Work closely with marketing and product teams to align sales strategies with branding, packaging, and in-store campaigns.
• Monitor and Analyze Sales Performance:
• Use sales data, market trends, and customer feedback to refine strategies and maximize profitability.
• Champion Sustainability:
• Actively promote Client's mission and sustainability goals with potential partners and customers.

Ideal Candidate Profile:

Experience:

• 10 years of sales experience, with 5 years in senior leadership roles (VP, Director, or Head of Sales).
• Proven success in scaling consumer product placements within major retailers and specialty channels.
• Expertise in DTC e-commerce operations, including acquisition, conversion, and retention strategies.
• Strong background in consumer packaged goods (CPG), with a preference for experience in eco-conscious or hydration-focused products.
• Hands-on experience negotiating contracts and managing broker/distributor networks.

Skills and Attributes:

• Exceptional negotiation, communication, and presentation skills.
• Financial acumen to manage budgets, forecasts, and profitability metrics.
• Analytical mindset with the ability to interpret sales data and trends.
• Proven ability to lead cross-functional teams and align strategies with business goals.
• Passion for sustainability and innovation, with alignment to Client’s mission.
• Entrepreneurial mindset with a results-driven, hands-on approach.

Preferred Qualifications:

• Experience in retail-heavy industries such as CPG, beverages, or home goods.
• Success in launching products in new retail channels or geographic markets.
• Familiarity with sustainability-driven retail trends and eco-conscious consumers.
• International sales experience (a plus).