Demo

Head of Retail Sales

HireTalent - Staffing & Recruiting Firm
New York, NY Full Time
POSTED ON 2/9/2025
AVAILABLE BEFORE 5/6/2025

Vice President / Head of Sales

Brooklyn, NY

Permanent Position

Position Overview :

As the Vice President / Head of Sales, you will play a critical role in shaping and executing our sales strategy across retail, wholesale, and DTC channels. This is a unique opportunity to lead a high-performing team, establish partnerships with major retailers, and drive our growth in the consumer goods industry.

Key Responsibilities :

  • Develop and Execute Sales Strategies :
  • Craft and implement strategies for DTC growth, retail partnerships, and channel diversification to drive revenue.
  • Expand Retail Presence :
  • Build strong relationships with major retailers (e.g., Target, Walmart, Whole Foods) and specialty or regional chains to secure product placements and grow shelf space.
  • Manage Distribution Networks :
  • Identify and oversee distributor and broker partnerships to expand reach into new retail channels and markets.
  • Optimize DTC Channels :
  • Scale DTC e-commerce operations, leveraging platforms like Shopify and CRM tools, and enhance strategies for acquisition, conversion, and retention.
  • Lead a High-Performing Team :
  • Recruit, mentor, and manage a team of sales professionals to achieve and exceed sales goals.
  • Collaborate Across Departments :
  • Work closely with marketing and product teams to align sales strategies with branding, packaging, and in-store campaigns.
  • Monitor and Analyze Sales Performance :
  • Use sales data, market trends, and customer feedback to refine strategies and maximize profitability.
  • Champion Sustainability :
  • Actively promote Client's mission and sustainability goals with potential partners and customers.

Ideal Candidate Profile :

Experience :

  • 10 years of sales experience, with 5 years in senior leadership roles (VP, Director, or Head of Sales).
  • Proven success in scaling consumer product placements within major retailers and specialty channels.
  • Expertise in DTC e-commerce operations, including acquisition, conversion, and retention strategies.
  • Strong background in consumer packaged goods (CPG), with a preference for experience in eco-conscious or hydration-focused products.
  • Hands-on experience negotiating contracts and managing broker / distributor networks.
  • Skills and Attributes :

  • Exceptional negotiation, communication, and presentation skills.
  • Financial acumen to manage budgets, forecasts, and profitability metrics.
  • Analytical mindset with the ability to interpret sales data and trends.
  • Proven ability to lead cross-functional teams and align strategies with business goals.
  • Passion for sustainability and innovation, with alignment to Client’s mission.
  • Entrepreneurial mindset with a results-driven, hands-on approach.
  • Preferred Qualifications :

  • Experience in retail-heavy industries such as CPG, beverages, or home goods.
  • Success in launching products in new retail channels or geographic markets.
  • Familiarity with sustainability-driven retail trends and eco-conscious consumers.
  • International sales experience (a plus).
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