What are the responsibilities and job description for the SEM Manager/ Paid Search Manager position at HireTalent - Diversity Staffing & Recruiting Firm?
Title : SEM Manager / Paid Search Manager
Location : Chicago, IL (hybrid, 3 days in office)
Pay : $53
Job Description : Responsibilities
- Develop and implement comprehensive paid search strategies aligned with our business objectives. Conduct detailed keyword research, competitor analysis, and audience segmentation.
- Build and run paid search campaigns on platforms such as Google Ads, Microsoft Ads, and SA360. Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.
- Manage the allocation and optimization of advertising budgets to maximize ROI. Implement effective bidding strategies to meet performance goals.
- Craft compelling ad copy and perform A / B testing to improve click-through rates and conversions. Continuously analyze ad performance and make data-driven improvements.
- Regularly generate reports on campaign performance, highlighting key metrics and insights.Use data to provide actionable recommendations for campaign improvements.
- Function as a Subject Matter Expert in providing insight into paid search strategy and performance.
- Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.
Qualifications
Salary : $53
