Job Description :
The Client Companies are seeking a skilled and dynamic Product Marketing Manager, Bottom of Funnel Experience (Cart, Promotions, Checkout, Account) to work closely with Product and Brands to maximize the performance of modernized features and tools on our sites. This role is critical to driving performance across our Direct-to-Consumer (DC) channels by blending technical expertise, strategic insight, and ecommerce marketing know-how.
The ideal candidate will be a digital-first professional with a passion for eCommerce and a proven track record of blending business insight and technical knowledge to deliver strategic and actionable product marketing playbooks and go-to-market strategies. You will partner closely with our brands, such as MAC Cosmetics, Clinique, Client, Tom Ford Beauty, La Mer, and Aveda - to bring new digital features and tools to market with our Brands and optimize performance of existing tools. You will maintain a strong pulse on evolving consumer behaviors and market trends.
Key Responsibilities
Experience building and executing go-to-market plans and playbooks :
- Skill at translating business opportunities into actionable steps
- Understanding of how functions in a business work together to drive an outcome
- Ability to communicate deeply technical concepts in a way that business generalists can understand and action
- Experience setting and monitoring performance targets for strategic initiatives
Ecommerce Technology and Systems Expertise :
Familiarity with systems and tools such as :Promotions platformsPaymentsEcommerce Cart and CheckoutInventory managementStrategic business understanding :
Understanding of how Bottom of the Funnel experience fits within broader customer journey and business goalsDeep understanding of the levers that drive an ecommerce businessData Analysis & Reporting :
Strong ability to interpret analytics and KPIs to refine bottom-of-funnel strategies (, conversion rates, AOV, retention).Ability to synthesize key insights across data sources to communicate performance updates to key stakeholdersCollaboration and Communication :
Partner with Product, eCommerce, and other functional teams to align on initiative scope, timelines, and key performance indicators (KPIs).Liaise with cross-functional teams to produce comprehensive and strategic product marketing playbooks and communications.Act as the subject-matter expert for Bottom of Funnel product marketing, be a trusted resource for Brands and Product teams.Qualifications and Experience
years of hands-on experience in eCommerce, with a focus on DC .Passion for the digital customer experience and digital productVocal, assertive, confident, proactive, quick, organized, self starter, process oriented, problem solver, analytical thinkingAdvanced knowledge of bottom-of-funnel ecommerce features and toolsStrong problem-solving skills and ability to adjust plans quickly based on real-time sales and performance data.Exceptional communication and collaboration skills, with the ability to work effectively across teams and levels.Impeccable presentation skills (must be strong in putting together powerpoint presentations and other marketing material, as well as delivering presentations in person / on zoom to large audiences and senior stakeholdersPreferred :
Experience working with beauty, fashion, or luxury brands, particularly in a DC eCommerce setting.Familiarity with analytics tools (, Google Analytics, Looker).Proven ability to advise and educate non-technical stakeholders on technical solutions and strategies.A Day in the Life
Meet with the Bottom of Funnel team to learn about a new promotion feature that is in the works. Lead discussion on how this feature will be communicated to the organization and brainstorm on how we can partner with Brand X to pilot the feature.Work on a Product Marketing Playbook related to a new payments feature. This includes step-by-step instructions for to action this feature, with detailed business goals.Share exciting updates on Bottom of Funnel tooling and features at our quarterly product showcaseAfter work hang with the team!A Day in the Life during Holiday
Meet with Brand X about their upcoming Black Friday promotion. Walk through Offer Manager tool with them to ensure the promotion is set up optimally end-to-end.Review customer feedback from early holiday to see if any promotion experiences need to be adjusted in response.Analyze FullStory data to identify potential bug fixes on Cart page that could be adding friction to the shopping experience.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, identity, national origin, disability, or protected veteran status.
