What are the responsibilities and job description for the Product Marketing Manager, Loyalty position at HireTalent?
Job Description :
The Client Companies are seeking a skilled and dynamic Product Marketing Manager, Loyalty to work closely with Product and Brands to maximize the performance of modern loyalty programs and features on our Brand.com sites. This role is critical to driving performance across our Direct-to-Consumer (D2C) channels by blending technical expertise, strategic insight, and ecommerce marketing know-how.
The ideal candidate will be a digital-first professional with a passion for eCommerce and a proven track record of blending business insight and technical knowledge to deliver strategic and actionable product marketing playbooks and go-to-market strategies. You will partner closely with our brands, such as MAC Cosmetics, Clinique, Client, Tom Ford Beauty, La Mer, and Aveda - to bring new digital features and tools to market with our Brands and optimize performance of existing tools. You will maintain a strong pulse on evolving consumer behaviors and market trends.
Key Responsibilities
Experience building and executing go-to-market plans and playbooks :
Skill at translating business opportunities into actionable stepsUnderstanding of how functions in a business work together to drive an outcomeAbility to communicate deeply technical concepts in a way that business generalists can understand and actionExperience setting and monitoring performance targets for strategic initiativesEcommerce Technology and Systems Expertise :
Familiarity with ecommerce loyalty programsStrategic business understanding :
Understanding of how loyalty programs and experiences fits within broader customer journey and business goalsUnderstanding of how different Brands have different goals and needs related to loyaltyData Analysis & Reporting :
Strong ability to interpret analytics and KPIs to refine loyalty performance (e.g., CLV, AOV, engagement, cohort analysis, etc).Ability to synthesize key insights across data sources to communicate performance updates to key stakeholdersCollaboration and Communication :
Partner with Product, eCommerce, and other functional teams to align on initiative scope, timelines, and key performance indicators (KPIs).Liaise with cross-functional teams to produce comprehensive and strategic product marketing playbooks and communications.Act as the subject-matter expert for Loyalty product marketing, be a trusted resource for Brands and Product teams.Qualifications and Experience
5 years of hands-on experience in eCommerce, with a focus on D2C .Passion for the digital customer experience and digital productVocal, assertive, confident, proactive, quick, organized, self starter, process oriented, problem solver, analytical thinkingAdvanced knowledge of relevant ecommerce features and toolsStrong problem-solving skills and ability to adjust plans quickly based on real-time sales and performance data.Exceptional communication and collaboration skills, with the ability to work effectively across teams and levels.Impeccable presentation skills (must be strong in putting together powerpoint presentations and other marketing material, as well as delivering presentations in person / on zoom to large audiences and senior stakeholdersPreferred :
Experience working with beauty, fashion, or luxury brands, particularly in a D2C eCommerce setting.Familiarity with analytics tools (e.g., Google Analytics, Looker).Proven ability to advise and educate non-technical stakeholders on technical solutions and strategies.A Day in the Life
Meet with the Loyalty product team to learn about a new feature that is in the works. Lead discussion on how this feature will be communicated to the organization and brainstorm on how we can partner with Brand X to pilot the feature.Work on a Product Marketing Playbook related to a new Loyalty feature. This includes step-by-step instructions for to action this feature, with detailed business goals.Share exciting updates on a pilot related to a new Loyalty experience at our quarterly product showcaseAfter work hang with the team!A Day in the Life during Holiday
Meet with Brand X about their holiday strategy to activate Loyalty. Review all marketing assets and operational plans and advise on tactics to drive the business.Review customer feedback from early holiday to see if any experiences need to be adjusted in response.Analyze FullStory data to identify potential bug fixes that could be adding friction to the shopping experience.
