Digital Marketing Manager

Historic Hudson Valley (www.hudsonvalley.org), is a Westchester-based cultural non-profit that welcomes visitors to five National Historic Landmarks, presents public tours, programs for schoolchildren, and seasonal festivals including the Great Jack O’Lantern Blaze. 

Historic Hudson Valley’s Communications & Commerce Department seeks an experienced, digital savvy Digital Marketing Manager who will help the department increase revenue, visibility, and awareness for Historic Hudson Valley and the organization’s initiatives, both on-site, online, and in the community. 

The Digital Marketing Manager supports digital functions and initiatives to reach established and new audiences. Reporting to the Director of Marketing, the Digital Marketing Manager’s primary responsibilities are managing the marketing and shopping websites, overseeing and implementing email marketing strategy and calendars, and social media content, planning, and strategy. Additionally, this role assists in developing overall marketing strategies, sourcing and/or creating digital marketing materials, database and CMS management, and a variety of back-end maintenance tasks. 

Traditional lines between marketing, media relations, publishing, and customer engagement are blurred, and HHV’s marketing team embraces this as a source of growth and employs strategies that take advantage of new opportunities. 

The ideal candidate will have three to seven years of professional experience with a proven track record in media, marketing, and/or public relations, preferably with exposure to cultural or entertainment organizations, and be a strategic thinker with excellent judgement.  

Responsibilities include:   

Web 

·      Upload and maintain content on marketing, ticketing, shopping websites, and education microsites  

·      Develop or source creative and compelling content for websites, including creating webpages, blogs, graphics, and videos 

·      Create and maintain content calendar  

·      Assist with monitoring Google Analytics and report on trends and data 

·      Optimize websites and all content for SEO 

·      Manage app updates and alerts 

·      Manage all listings, including Google My Business 

Email Communications  

·      Collaborate with marketing team to develop and implement email communication strategies 

·      Design and deploy digital marketing communications, including newsletters, surveys, and customer-service emails 

·      Track, evaluate, and report on email campaign results 

·      Utilize our CRM to generate targeted lists as needed  

·      Support digital communications efforts for other internal departments, including Education, Development, Membership, and Retail 

·      Coordinate email communications schedule with all departments 

·      Develop and coordinate email cross-promotions with external partners  

Social Media 

·      Develop and curate content, including graphics and videos 

·      Strengthen influencer marketing programs with a goal of driving audience acquisition, engagement, and growth 

·      Create and maintain a social media calendar 

·      Monitor engagement, responding as appropriate with followers 

·      Coordinate social media campaigns, including partnerships, and assist with reporting 

Digital Advertising 

·      Assist in developing and executing comprehensive digital advertising campaigns across various platforms (e.g., Google Ads, social media advertising) to achieve marketing and brand awareness goals  

·      Manage campaign budgets and optimize and report on campaign results to stakeholders, including key performance indicators (KPIs) and insights 

The Knowledge, Skills, and Abilities you will bring: 

·      Strong technical and digital skills including proficiency in Adobe Creative Suite, Office 365, online content management systems including Wordpress, HTML, social media management tools, email management tools, and other digital platforms 

·      Proficient, clear writer and excellent storyteller with editing skills 

·      Ability to work in a fast-paced, deadline-oriented environment 

·      Strong organizational skills 

·      Social media experience 

·      Experience with Tessitura, Wordpress, and Prospect 2 preferred 

This is a full-time position with a comprehensive benefits package, including medical, dental, and vision insurance, employer funded 401K, generous paid time off and professional development opportunities. Evening and weekend hours at special events are required.