Marketing Coordinator

Historic New England is in search of an organized and creative individual to join our team as Marketing Coordinator. This role demands a proven track record in results-oriented marketing and communications. As a crucial member of the Marketing team, the Marketing Coordinator will support in advancing our marketing and communications strategy through collaboration, effective communication, and innovative approaches.

Our Marketing Coordinator is a skilled storyteller, blending a love for narrative with exceptional writing and editing skills, strategic message development, and project management expertise. With a strong dedication to excellence and teamwork, the Marketing Coordinator fosters relationships throughout the organization to identify and leverage story ideas and opportunities for thought leadership content.

The Marketing Coordinator plays a role in crafting, executing, and assessing a comprehensive marketing, communications, digital, and public relations strategy to enhance Historic New England's visibility in the marketplace. This role demands proficiency in writing, visual communication, presentation development, project and event management, networking, cross-team collaboration, and customer service. The ideal candidate must be adaptable, willing to innovate, and swiftly work to adjust strategies based on insights gleaned from experimentation.

ESSENTIAL FUNCTIONS:

• Responsible for fostering engagement and collaboration with internal teams and external partners across the organization.
• Collaborate with the Director of Marketing and Director of Membership to develop, implement, and manage the annual marketing plan, identifying challenges throughout the fiscal year and devising strategic tactics to address them.
• Support the Director of Marketing in budget planning and administration for the marketing team.
• Contribute to the design and scripting of marketing and public relations initiatives at both brand and local levels, including community involvement, activations, and guest experiences.
• Assist in the development and deployment of content across various communication channels, such as emails, newsletters, presentations, social media posts, executive messaging, internal communications, fact sheets, document templates, and other strategic communication tools.
• Ensure consistent communication of the organization's image and position to internal and external stakeholders. Provide support for internal and external presentations and communications as needed.
• Coordinate and oversee photoshoots, as well as manage photo libraries.
• Collaborate with leadership and brand teams to maximize sponsorship and partnership opportunities, effectively communicating the brand's value proposition and key messages.
• Manage all media relations and press releases in coordination with the PR agency, maintaining regular contact with target media outlets and promptly addressing media inquiries.
• Create and maintain relationships with consultants, partners, and vendors as necessary.
• Attending local community events to build partnerships and relationships.
• Prospect and evaluate potential media influencer opportunities.
• Commitment to the highest standards of professionalism, excellence, and diversity.

Principal Working Relationships

The Marketing Coordinator is a key collaborator on the Marketing and Membership team. They are most successful when establishing strong relationships with colleagues throughout the organization. They work most closely with other Marketing and Membership team members – most directly with the Graphic Designer and Copywriter, the magazine Creative Director and Editor – as well as with senior management including those at the Vice President level, and internal and external consultants and content providers.

QUALIFICATIONS:

Key Qualifications:

• Bachelor's degree and/or at least five years of job-related experience, preferably in the arts and culture space, or equivalent combination of skilled credentials.
• Experience developing and implementing content strategies and messaging that support organizational communication objectives.
• Experience hiring and managing photographers, graphic designers, and printers.
• Experience collaborating effectively with staff, stakeholders, and the public.
• Excellent collaborator with experience working with freelance/contract consultants.
• Experience using analytical data to create a results-driven approach.

Competencies:

• Excellent interpersonal and time management skills including ability to lead, guide, and achieve goals.
• Clear concise written and verbal communication skills in English, proficient in Microsoft Office Suite.
• Fully competent computer skills, including advanced working knowledge of MS Office Suite, Adobe, internet research, project management systems, and email management.
• Exceptional ability to manage multiple projects simultaneously and to set and balance priorities and resource allocation.
• Valid driver’s license and means of transportation.
• Strong belief in, and demonstrated commitment to, Historic New England’s mission and values.
• Commitment to the highest standards of professionalism, excellence, and Inclusion, Diversity, Equity and Access (IDEA).

Other Duties

Please note this position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Historic New England is an equal opportunity employer and considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Salary : $65,000 - $68,000