What are the responsibilities and job description for the Brand Specialist position at HMH HOSPITALS CORPORATION?
Our team members are the heart of what makes us better.
At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community.
Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.
The Brand Specialist supports Hackensack Meridian Health's creative and marketing initiatives across the network, and in every aspect of our external and internal promotion of HMH. Under the direction of the Brand Strategist and Marketing Strategist, this position will consistently evaluate where we are as a brand, and where we want to be in the future. The role requires a strong balance between strategic planning and creative execution. The ideal candidate will be able to connect the dots between human behavior, creative development, and business strategy. This includes, assisting in developing and implementing strategies to strengthen the HMH reputation of key network programs and programs, including but not limited the support of such departments as Culture, DEI, Human Resources, the Office of the CEO, and more. This position writes and edits marketing communication materials across distribution channels; supports marketing efforts through market research, campaigns and events; and communicates and implements HMH branding strategy. The role will also be the point person for all incoming creative brief submissions for internally produced pieces. The Brand Specialist will review, prioritize, and assign such projects in our project management dashboard.
Qualifications:
Education, Knowledge, Skills and Abilities Required:
- Bachelor's degree or equivalent in a related field - Marketing, Advertising, Communications or Business.
- Minimum 1 year of experience in a brand or marketing position
- Strong grammar skills are non-negotiable.
- Proven ability to understand business issues.
- Excellent communicator: well-spoken with excellent writing skills.
- Independent self-starter with a sense of urgency and a strong desire to consistently advance the goals of the organization.
- Strong multiple project management skills with an affinity for consistently producing high-quality work.
- Customer focused with a passion for customer service.
- Experience evaluating and assessing internal and external client needs and market needs, and transforming them into actionable marketing plans/campaigns.
- Excellent knowledge of marketing fundamentals.
- Team player and interpersonal skills.
- Ability to work with and manage external partners
Education, Knowledge, Skills and Abilities Preferred:
- Prior healthcare experience
If you feel that the above description speaks directly to your strengths and capabilities, then please apply today!
