What are the responsibilities and job description for the Marketing Manager position at Hoffmann Brothers?
Overview: The Marketing Manager will be responsible for supporting the strategic development and execution of brand initiatives to enhance the company's presence and reputation in the market. This role requires a dynamic individual with strong creative, analytical, and project management skills.
The successful candidate will:
The successful candidate will:
- Be highly motivated
- Have excellent critical thinking, strategic planning, and writing skills
- Lead project management
- Create objectives with strong supporting strategies
- Build relationships and network
- Assist in the creation and implementation of brand strategies and marketing plans
- Ensure all brand communications align with the company's vision and values
- Develop and produce engaging content for various platforms, including digital, print, and social media
- Work closely with internal stakeholders to ensure we are delivering on the business needs
- Plan and execute marketing campaigns that promote the brand and its products/services
- Own and project manage end-to-end content creation, partnering with creative designers, the photo and video studio, copywriters, product marketing, communications, and other cross-functional teams to identify and resource content needs for each project
- Track and report on brand performance metrics
- Monitor brand perception through various channels, including social media, customer feedback, and market analysis
- Work closely with community partners to build
- Maintain relationships with media & community partners along with social influencers to enhance brand visibility
- Ensure all materials adhere to brand standards
- Manage branding projects from conception to completion, ensuring timely delivery and quality outcomes
- Collaborate with cross-functional teams to drive project success
- Bachelor's degree or higher
- 3 years of experience developing and managing complex, multi-channel communication plans
- Operates with a sense of urgency
- Ability to build & maintain strong relationships
- Strong leadership and drive for results
- Strong analytical skills
- Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development
- Experience in cross-functional team management
- Ability to handle simultaneous projects and deliver on timelines
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Vision insurance
