Social Media Specialist - Hybrid

Job Description

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

We’re looking for an amazing Specialist, Social Media to fill this hybrid role which is based out of our Seattle office. In this critical role on Holland America Line’s paid media team, you’ll support our Paid Social efforts, working through current social trends and creative best practices, to ensure best performing tactics and placements are driving effective performance. You’ll drive day-to-day channel operations while assisting in the development of paid media’s long-term strategy.

Here’s a summary of what Holland America Line is looking for in its Specialist, Social Media. Is this you?

Responsibilities

• Lead planning, activation, and management of digital media campaigns with an emphasis on paid social, brand and performance outcomes.
• Manage the development, presentation, and maintenance of social media strategies and programs, including programmatic buying.
• Build strategic action plans and optimize paid social strategies and generate lift in brand awareness, booking volume, or leads.
• Assists in social media analytics, including working closely with partners to guarantee delivery, optimize campaigns and implement key-learnings.
• Provide leadership across social media tools – audience targeting, buying platforms, designed for algorithmic buying.
• Manage the execution of digital media strategies and tactics, specifically paid social.
• Serve as a leader and contributor to the role and evolution of social media at Holland America Line and help to articulate and the value of social to internal teams and leadership.
• Additional duties as assigned.

Requirements

• Bachelors Degree in Marketing, Communications and/or a related field.
• 2 years of Media or Marketing experience.
• 1 years hands-on experience advertising on Meta.
• Familiarity with other social ad platforms and technologies preferred (Reddit, YouTube, TikTok).
• Knowledge of the media landscape and the latest trends in media, how customers consume media as well as an understanding of an ideal online customer experience.
• Experience in end-to-end campaign launches, collaborating with internal teams and driving social and content syndication decisions.
• Strong experience with social channels across media channels and creative testing, including A/B testing scenarios.
• Strong organizational skills across paid media tactics, including targeting platforms as well as bid management processes and influence of algorithms.
• Experience driving innovative media testing opportunities, such as Alpha and Beta pilot programs.
• Experience working directly with ad servers for campaign setup, ad trafficking, paid media performance reports.
• Ability to manage and provide direction to internal teams regarding floodlight tagging for existing and new web pages.
• Ability to understand and identify correlational patterns in digital media from aggregate data sources, trends, and studies.
• Ability to articulate changes in KPI measurements and corresponding optimizations that would improve media effectiveness and/or cost efficiency.
• Engaging and collaborative work style.

Please note that this is a hybrid position based in Seattle, WA. Candidates must be comfortable coming into the office 3 days/week (Tuesday-Thursday).

What You Can Expect

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives
• Base Salary Range: $59,200.00-$79,900.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Holland America Line will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

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