What are the responsibilities and job description for the Product Manager, Engine Swap Solutions & Fittings (Onsite) position at Holley Performance?
Job Summary: The Product Manager of Engine Swap Solutions & Fittings will be responsible for understanding the competitive landscape, articulating our products' value propositions, analyzing industry pricing, and developing deep customer insights to guide our product strategy – with a particular focus on Engine Swap Solutions & Fittings. This role requires a strategic thinker with a keen eye for market trends and the ability to translate consumer needs into compelling product offerings.
Key Responsibilities:
- Conduct in-depth market analysis to identify and understand competitors' strengths, weaknesses, and strategies.
- Develop and refine the unique selling proposition (USP) for our products, ensuring they stand out in the marketplace.
- Establish and maintain a comprehensive pricing strategy that reflects market conditions, cost structures, and consumer perception of value.
- Gather and analyze customer insights through various methods such as surveys, interviews, and focus groups to inform product development and positioning.
- Collaborate with cross-functional teams, including marketing, sales, and R&D, to develop and execute product strategies that align with consumer needs and company goals.
- Monitor and report on product performance, market trends, and consumer feedback, adjusting strategies as necessary to achieve product objectives.
- Represent the organization at trade shows and events to gather market intelligence and promote our products.
Qualifications:
- Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
- Proven experience in product management, preferably in a consumer-focused industry.
- Strong understanding of market research, competitive analysis, and consumer behavior.
- Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
- Strategic mindset with the ability to make data-driven decisions and drive product success in the market.
- Ability to work collaboratively in a fast-paced and dynamic environment.
