Marketing Coordinator

Summary/Objective

Job Description

This position is primarily responsible for coordinating the company communication materials including public relations, media relations, social media, promotional and marketing materials, direct mail and company identity program. This position will have a function relationship with the Marketing Communications team in the Netherlands.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Assists with the creation of the annual media plan that supports the marketing plan
• Assists in preparation of marketing plan, long- and short-term strategy, budget and tracks project costs to control expenses.
• Coordinates advertising, purchasing incentive, and promotional communications projects, including print, electronic, special events, social media and direct mail, to fulfill those aspects of the marketing plan.
• Executes tactical activities related to digital and social media presence in coordination with Marketing Communications Plan.
• Assists in development of trade show strategies and schedules, and manages all major trade shows. Coordinates all trade show logistics and collateral in a timely fashion. Attends major trade shows.
• Develop necessary product literature and collateral; Maintains inventory of all company collateral and promotional materials
• Supports requirements for external company communications such as press releases, email blasts and bulletins
• Assists with marketing surveys gathering data to support marketing metrics related to promotional projects.
• Ensures adherence to corporate identity standards for all MarComm tools and activities.
• Assists with the support of promotional storefront in conjunction with our vendor.
• Designs small projects for video, social media, and web projects. Arranges photography and other services for company events.
• Maintains company mailing lists; Creates and approves mailing lists with input from all departments
• Assists with surveys, focus groups, and other research to measure effectiveness of marketing communications.
• All other duties as assigned.
  
  

Competencies

• Ethical Conduct – Acts with honor in all business dealings.
• Strong communication skills – Communicates with all levels of organizations appropriately. Knows when written or verbal dialog is most efficient and effective.
• Technical Capacity - Understanding and proficiency in all phases of own work and essential related jobs. Exhibits proficiency with software and other necessary business equipment. Takes a hands on approach to working in role and with team members.
• Project Management skills – Can plan and organize a project through to completion, assigning tasks and responsibilities to others as needed. Can drive others and self to get tasks completed and manage against deadlines.
• Customer Service skills - Manages difficult or emotional customer situations; Responds quickly, appropriately, and accurately to requests from internal and external customers. Remains calm and respectful when dealing with customers (internal & external). Follows up appropriately
• Organizational skills - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Active listening skills – Gives full attention to what other people are saying, takes time to understand the points being made, asks questions as appropriate, and does not interrupt at inappropriate times.
• Social & Cultural Perceptiveness – Is aware of others' reactions and has empathy towards why people may react in certain ways.
• Critical Thinking – Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Attention to Detail – Demonstrates accuracy in all matters. Is timely, precise, and efficient with commercial communication and documentation.
• Collaboration & Teambuilding - Knows that by working together we make better products. Takes the time to listen to one another and our clients. Does their utmost for a common goal. Contributes to building a positive team spirit.
• Business Acumen- Understands the potential business implications of decisions being made.
  
  

Required Education And Experience

• B.A or B.S. degree in Marketing, Communications, PR or related field.
• In lieu of a Bachelor’s degree, a high school diploma/GED and a minimum of four 4 years of marketing experience will be considered.
• Minimum of 2 years of experience as a marketing, communications, or related field.
• Experience executing social media plans.
• Experience creating effective email marketing campaign.
• Knowledge of Customer Relationship Management systems (SF.com a plus).
• Experience using Adobe Creative Suite.
• Strong writing and analytical skills.
  
  

Preferred Education And Experience

• Experience in the First Responder market
• Experience with major event marketing, such as the Indy 500
• Experience writing press releases, speeches, or presentations
  
  

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee must be able to lift and/or move items over 45 pounds. Light booth construction will require lifting and bending.

Position Type/Expected Hours of Work

This is a full-time position, and hours of work and days are Monday through Friday, 8:30 a.m. to 5:00 p.m. Some flexibility in hours is allowed, but the employee must be available during the “core” work hours of 9:00 a.m. to 4:00 p.m.

Travel

This position requires up to 15% travel. Some of the travel may be on the weekends.

Supervisory Responsibility

This position has no supervisory responsibilities.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

AAP/EEO Statement

Holmatro Inc, provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Company Description

Holmatro hydraulic equipment and system solutions are used worldwide in rescue operations and special tactics operations. These types of applications require reliable and safe equipment under all circumstances. To guarantee that Holmatro users can carry out their specialist work in an optimal fashion, we aim to be the best-in-class market leader by deploying pioneering technology.

Holmatro Group, founded in 1967 in the Netherlands, is a leading private company that provides hydraulic equipment and services. More than 380 employees work at the Holmatro Group, which has established its division offices in the Netherlands, the United States and China. From our head office in the Netherlands, we serve all our customers in Europe, the Middle East, Africa, Oceania, East and Southeast Asia, and South America. Our customers in North and Central America are served by our office in the US. From our China office, we are ready to assist our customers on Mainland China and in Hong Kong and Macao.

Holmatro hydraulic equipment and system solutions are used worldwide in rescue operations and special tactics operations. These types of applications require reliable and safe equipment under all circumstances. To guarantee that Holmatro users can carry out their specialist work in an optimal fashion, we aim to be the best-in-class market leader by deploying pioneering technology. Holmatro Group, founded in 1967 in the Netherlands, is a leading private company that provides hydraulic equipment and services. More than 380 employees work at the Holmatro Group, which has established its division offices in the Netherlands, the United States and China. From our head office in the Netherlands, we serve all our customers in Europe, the Middle East, Africa, Oceania, East and Southeast Asia, and South America. Our customers in North and Central America are served by our office in the US. From our China office, we are ready to assist our customers on Mainland China and in Hong Kong and Macao.