Senior Vice President, DTC Marketing

Description

Who We Are

Founded in 2007, HOMAGE is an apparel company rooted in nostalgia and authenticity. We pay homage to iconic personalities, styles, and moments in sports, pop culture, music, and history. We view ourselves as storytellers, honoring heroes and traditions, our passions and beliefs, and the moments that uplift us and make us feel alive and connected. We create and curate comfortable apparel that sparks connection, tells stories, and empowers you to express yourself.

Our Mission

Paying homage to exceptional stories through legendary comfort.

Our Vision

Be a go-to brand for fans, on game day and every day.

Our Values

Compassion | Creativity | Collaboration | Authenticity | Accountability

Who are HOMAGE team members?

HOMAGE team members are as eclectic as the stories they tell. They are hardworking, dedicated, creative, and a little quirky with a lot of hustle. HOMAGE team members have a passion for what they do and love to work together to create an amazing product and experience for their customers.

What kind of benefits do HOMAGE team members receive?

• The opportunity to be a part of collaborative, fun team environment
• Medical, dental, and vision insurance coverage
• Life insurance paid 100% by HOMAGE with the opportunity to purchase additional coverage
• 401k with Employer Match
• Flexible Spending Account & Dependent Care 
• Employee Assistance Program
• Career growth and development
• Paid Time Off 
• Team Member discount on HOMAGE products

What will you do as a Senior Vice President of DTC Marketing at HOMAGE?

The Senior Vice President, DTC Marketing, is a strategic and visionary leader responsible for driving the direct-to-consumer (DTC) marketing strategy to achieve revenue growth, customer acquisition, and retention goals. This role oversees eCommerce, Paid Growth, and Loyalty/Retention, ensuring an integrated and data-driven approach to maximizing lifetime customer value. 

The ideal candidate brings deep expertise in scaling DTC businesses and a proven ability to lead high-performing teams in a fast-paced environment.

KEY ACCOUNTABILITIES 

• Strategic Leadership: Define and execute a comprehensive DTC marketing strategy aligned with the company’s objectives, focusing on customer acquisition, retention, and growth.
• Team Leadership: Build, develop, and inspire a high-performing team across eCommerce, Paid Growth, and Loyalty/Retention. Foster a culture of innovation, accountability, and collaboration.
• Customer-Centric Approach: Leverage data-driven insights to deeply understand customer behaviors and preferences, ensuring personalized and impactful marketing strategies.
• Collaboration: Partner with cross-functional teams, including Product, Brands, and Creative to drive cohesive and innovative campaigns.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Lead the development and optimization of the eCommerce platform to deliver a seamless customer experience and maximize conversion rates.
• Drive paid growth campaigns across various channels (social, search, display, and affiliate) to acquire and engage new customers while achieving optimal ROI.
• Design and implement loyalty and retention programs to enhance customer lifetime value and reduce churn.
• Oversee the DTC marketing budget, ensuring efficient allocation of resources to meet and exceed performance targets.
• Establish goals, monitor performance, and provide actionable insights to continuously improve marketing strategies and outcomes.
• Ensure product value proposition is properly communicated and alignment between product features, market needs, and marketing communications
• Stay ahead of industry trends, emerging technologies, and consumer behaviors to ensure the company remains a leader in the DTC space.
• Represent the marketing function in leadership discussions and contribute to overall strategy.

Qualifications

What are we looking for in a Senior Vice President of DTC Marketing at HOMAGE?

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 10 years of experience in DTC marketing, with significant leadership responsibility.
• Demonstrated expertise in eCommerce, paid growth strategies, and customer loyalty/retention programs.
• Proven track record of scaling revenue and optimizing marketing performance in a high-growth environment.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Exceptional leadership and team-building skills, with a focus on mentorship and professional development.
• Excellent communication and presentation skills, with experience influencing stakeholders at all levels.

This job description serves as an outline of main accountabilities and responsibilities, however it is not all inclusive. The team member must be willing to perform duties outside their core responsibilities should the needs of HOMAGE require.

This is a full time role that can be held from our Columbus office or remotely in the United States. Travel will be required as needed, which could be up to once per month. Employees living in the Columbus area are required to work in-person 2 days per week.

HOMAGE will make reasonable accommodations for team members for known physical or mental limitations unless the accommodation would impose an undue hardship on the operation of our business.

HOMAGE is an equal opportunity employer.

Candidates should have the legal right to work in the United States and should be willing to submit to a background check.

Are you ready to make HOMAGE a part of your story? Apply today!