Associate Manager, Paid Search

Position Purpose:

As a Paid Search Associate Manager at The Home Depot, you will be responsible for executing and optimizing Paid Search investments across Google, Bing and other biddable media platforms. The Paid Search Associate Manager will work cross-functionally with Category Marketing, Vendor Partner Managers and other internal stakeholders to understand business objectives and oversee the development and execution of best-in-class Paid Search strategies that surpass expectations.

Key Responsibilities:

• 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
• 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
• 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization

Direct Manager/Direct Reports:

• This position typically reports to Manager of Media
• This position has 0 Direct Reports

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Hands-on Paid Search experience managing large budgets and multiple stakeholders
• Proficiency in Google/Microsoft Editor and SA360 for bulk changes
• Mastery of budget pacing and bid strategies
• Availability of check-ins and optimizations during key holiday periods
• Demonstrated proficiency in Google Ads and Bing Ads paid management platforms
• Understanding of 3rd party tracking and serving technology related to SEM (Search Ads 360 DoubleClick, Skai/Kenshoo, Marin, Adobe, etc)
• Active Google Ads, Bing/Microsoft Ads, SA360, Skai/Kenshoo or Marin Certifications preferred
• Possess a basic understanding of all digital media disciplines
• Strong project management and multi-tasking skills are a must
• Strong analytical and problem-solving skills, identifying trends and story telling.
• Detail oriented with strong attention to project management and follow-through
• Excellent presentation and analytical skills
• Exemplary written and oral communication skills
• Expert-level Excel and strong PowerPoint (PPT) skills
• Previous media agency experience preferred
• Must be a team player willing to provide support where needed with projects and planning

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 3

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict