What are the responsibilities and job description for the HOME SALES MARKETER - HOME FAMILY CARE position at Home Family Care?
The home care sales marketer will responsible for generating leads and sales for a home care agency by building relationships with potential clients, healthcare providers, and community organizations, promoting the agency's services through targeted marketing campaigns, and converting inquiries into new home care contracts, all while maintaining a deep understanding of the needs of seniors and their families seeking in-home care services.
- Lead Generation:
- Identify and cultivate referral sources like hospitals, physician practices, assisted living facilities, and social service agencies.
- Conduct outreach to potential clients through phone calls, email campaigns, and community events.
- Develop and execute targeted marketing strategies to attract new clients, including online advertising, social media campaigns, and content marketing.
- Sales Activities:
- Conduct in-person consultations with potential clients and their families to assess their needs and present appropriate home care services.
- Effectively communicate the benefits of the agency's care plans and pricing structure to address client concerns.
- Negotiate contracts and close sales to secure new clients.
- Relationship Building:
- Establish strong relationships with healthcare professionals, community leaders, and other key referral sources.
- Attend industry events and conferences to network and build awareness of the agency's services.
- Marketing and Branding:
- Develop and maintain marketing materials including brochures, website content, and presentations highlighting the agency's unique selling points.
- Monitor the effectiveness of marketing campaigns and make adjustments as needed.
- Compliance and Reporting:
- Adhere to all relevant regulations and industry standards regarding home care sales and marketing.
- Track sales metrics and provide regular reports to management on lead generation, conversion rates, and overall sales performance.
Required Skills and Qualifications:
- Strong Sales Skills:Proven ability to close deals, build rapport with clients, and overcome objections.
- Healthcare Knowledge:Understanding of senior care needs, common health conditions, and various home care services.
- Marketing Acumen:Experience with digital marketing strategies, content creation, and lead generation tactics.
- Communication Skills:Excellent verbal and written communication skills to effectively present information to clients and referral sources.
- Relationship Building:Ability to develop and maintain strong professional networks.
PAY RANGE: 50K-90K
- W2 OR 1099
- COMMISSION / BONUS
Job Type: Full-time
Pay: $50,000.00 - $90,000.00 per year
Compensation Package:
- Bonus opportunities
- Commission pay
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
Salary : $50,000 - $90,000