What are the responsibilities and job description for the Growth Marketing Manager position at Home From College?
About Home From College
At H\FC, we believe every student deserves a confident start to their career.
Home From College is the platform where students explore GIGs to kickstart their careers, and refine their resumes through the Resume Studio.
It is also the platform where brands, large and small gain access to an audience of young professionals. With full sourcing, contracting, program management and payment processing running on the platform, H\FC is the all-in-one solution to work with Gen Z.
Position Overview :
We are seeking a highly motivated and experienced Growth Marketing Manager with 5-7 years of experience to join our team. In this role, you will develop and execute growth strategies that drive user acquisition, engagement, and retention. You will work closely with our product, content, and data teams to create and implement effective marketing campaigns that align with our business goals.
Key Responsibilities :
- Develop and execute comprehensive growth marketing strategies to drive user acquisition, engagement, and retention.
- Utilize data-driven insights to identify opportunities for growth and optimize marketing campaigns.
- Manage and optimize digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing.
- Collaborate with the product and content teams to create compelling and effective marketing materials.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Analyze marketing performance metrics and provide regular reports to the executive team.
- Experiment with new growth channels and tactics to drive innovation and results.
- Manage marketing budgets and ensure efficient allocation of resources.
Qualifications :
Benefits :
