Director of Marketing

Location: Bergen County, NJ Employment Type: Full-Time Industry: Home Care

About Us: We are a trusted in-home care agency dedicated to providing compassionate and professional care to seniors and individuals in need. Our mission is to enhance the quality of life for our clients while offering peace of mind to their families. We are seeking a dynamic and strategic Marketing Director to join our team and help us grow our reach and impact within the Bergen County community.

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Job Overview:

The Marketing Director will play a critical role in increasing the agency’s visibility, building strong community relationships, and driving client acquisition. This position is ideal for a self-motivated marketing professional with a passion for making a difference in people’s lives.

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Key Responsibilities:

· Strategic Planning: Develop and execute a comprehensive marketing strategy to support the agency’s growth objectives.

· Brand Management: Maintain and enhance the agency’s brand identity across all communication channels.

· Community Outreach: Build relationships with local healthcare providers, hospitals, senior centers, rehabs, physicians and other referral sources. Represent the agency at community events, health fairs, and networking opportunities.

· Digital Marketing: Work with the SEO company to manage agency’s website, social media, and SEO efforts to enhance online visibility. Create and oversee targeted email marketing campaigns.

· Content Creation: Work with SEO company to develop engaging content, including blogs, newsletters, and testimonials, to highlight client success stories and caregiver expertise.

· Client Acquisition: Design and implement lead generation strategies and referral programs to attract new clients. Collaborate with the client services team to ensure smooth onboarding.

· Data Analysis: Monitor marketing performance metrics and prepare reports on campaign effectiveness and ROI.

· Team Collaboration: Work closely with caregiving and operations teams to align marketing strategies with client needs.

· Budget Management: Oversee the marketing budget, ensuring resources are allocated to high-impact initiatives.

· Compliance: Ensure all marketing efforts comply with healthcare advertising regulations and ethical standards.

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Qualifications:

· Bachelor’s degree in Marketing, Business, Communications, or a related field.

· 5 years of experience in marketing or business sales, preferably in the healthcare or home care industry.

· Strong understanding of digital marketing, including SEO, social media, and email campaigns.

· Proven track record of building community relationships and driving client acquisition.

· Excellent written and verbal communication skills.

· Ability to analyze data and make data-driven decisions.

· Knowledge of healthcare marketing regulations and industry trends.

· Self-starter with exceptional organizational and time-management skills.

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What We Offer:

· Competitive salary

· Flexible work environment

· Opportunities for professional growth

· A supportive and mission-driven team

· The chance to make a meaningful impact in the community

· Retirement Program

· Health Benefits

· Vacation

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Base Salary Structure:

· $70,000 yearly base salary

· Bonus opportunity based on overall growth in hours

Job Type: Full-time

Pay: $70,000.00 per year

Benefits:

• Health insurance

Work Location: In person

Salary : $70,000