Head of Marketing

Position Description – Head of Marketing

Location: Keyport, NJ (On-site strongly preferred; hybrid considered)

Company Overview

Home Surplus is a fast-growing retail warehouse superstore specializing in cabinets, doors, countertops, and more. With a focus on in-stock products, expert design, and exceptional service at value prices, we aim to be the top choice for contractors and consumers alike. After decades as a single-location business, we have expanded to five stores across New Jersey and Maryland and are on a path toward national growth.

Visit us at homesurplus.com.

Position Overview

The Head of Marketing will lead Home Surplus' marketing strategy - driving brand awareness, customer engagement, and sales growth. This role will oversee media agencies, manage an internal creative team, and collaborate cross-functionally with eCommerce, merchandising, and operations. The ideal candidate is a hands-on leader with a balance of strategic vision and executional excellence. The position is currently slotted as a Director, but the company may adapt title as needed in order to attract the best candidate.

Key Responsibilities

• Brand Strategy & Management – Define and refine Home Surplus’ brand positioning, messaging, and identity.
• Marketing Strategy & Execution – Develop and implement comprehensive marketing plans spanning branding, awareness campaigns, promotions, and social media.
• Agency Leadership – Direct and manage external media, creative, research, and promotional agencies.
• Creative Oversight – Guide the internal creative team to produce compelling marketing assets.
• Content & Social Media – Oversee content strategy and organic social media efforts.
• Data-Driven Marketing – Track, analyze, and optimize key performance metrics.
• Budget Management – Develop and manage the marketing budget, ensuring efficiency and ROI.
• Customer Engagement – Oversee CRM and direct marketing initiatives.
• Competitive Analysis – Conduct market research and track competitor activities.
• Internal Collaboration & Communication – Ensure marketing initiatives are well-integrated across departments.

What We’re Looking For

• Retail Marketing Expertise – Experience in omnichannel (brick-and-mortar & eCommerce) marketing.
• Strategic Leadership – Proven ability to develop and execute successful marketing strategies.
• Analytical Mindset – Strong understanding of KPIs, digital marketing analytics, and performance optimization.
• Agency Management – Experience leading media, creative, and research agencies.
• Content & Social – Strong background in content marketing and organic social media growth.
• Data & Technology – Knowledge of customer data platforms and CRM strategies.
• Leadership Skills – Ability to build, develop, and inspire a high-performing marketing team.
• Exceptional Communication – Clear, compelling communicator and strategic thinker.
• Agility & Adaptability – Parallel processor able to manage multiple priorities in a fast-paced environment.

Qualifications

• 7 years of marketing experience, with at least 3 years in a Director-level role within retail.
• Omnichannel retail marketing background (online & offline).
• Proven success managing marketing budgets and agency partnerships.
• Advertising/marketing agency experience is a plus.
• Track record of leading and developing high-performing teams.

This is an exciting opportunity for a marketing leader ready to make a big impact in a growing company. If you thrive in a fast-paced environment and love building brands, we’d love to hear from you!

January 2025/TM