What are the responsibilities and job description for the Digital Content and Marketing Specialist position at Home Technology Experts, Inc.?
Marketing Specialist Job Description
Job Overview
Home Technology Experts is a leading audio video integration firm in with offices in Southampton and Manhattan. We are hiring a Digital Content and Marketing Specialist to join our team. If you're a passionate self-starter, Home Technology Experts is a perfect place to grow your career. Apply today!
To be successful as a marketing specialist, you must be highly self-motivated, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns.
Responsibilities for Digital Content and Marketing Specialist
- Developing marketing campaigns based on research, consumer behavior, and industry standards
- Determining the best ways to reach target audiences through various media channels such as radio, television, magazines, social media, and online advertisements
- Conducting research to identify potential customers and determine their needs, interests, and buying habits
- Implementing a company’s marketing plan by designing brochures, catalogs, or websites
- Promoting products or services through sales campaigns, trade shows, and public relations activities
- Creating and maintaining an online presence for the company through a website, blog, or social media sites such as Facebook or Twitter
- Analyzing data to determine what is working well and what can be improved upon in order to improve performance in future campaigns
- Working with designers to create advertisements, brochures, catalogs, or other promotional materials
- Researching new trends in technology, industry standards, and customer preferences in order to create effective marketing strategies
Qualifications for Marketing Specialist
- Bachelor's degree in business administration, marketing, communications, or a related field
- 2-5 years of experience in marketing
- Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
- Excellent analytical skills and a knack for data analysis
- Strong written and verbal communication skills
- Skilled in writing and editing content with an attention to detail
- Strong prioritization, organization, and project management skills
- Ability to travel to the Hamptons occasionally
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule:
Schedule:
Monday to Friday 8am to 4pm (can be flexible)
Supplemental pay types:
Bonus pay
Salary : $65,000 - $85,000
