Communications Specialist

Title: Communications Strategist

Reports to: Development Director

Directly Supervises: None

Coordinates With: Executive Director, Development Operations Associate, Grant Grant Writer(s), Donor Engagement & Stewardship Officer, Volunteer & Corporate

Summary of Job:

This position supports the Development Department, which has a budgetary responsibility of ~$8M in private (individual, foundation and corporate giving), while supporting another $9M in government (primarily city) funding.

The Communications Strategist is responsible for developing and executing communications strategy, graphic design and brand management for the agency.

Essential Duties and Responsibilities:

External Communications:

• Build and implement an 18-month annual communications strategy
• Design strategy for brand awareness and build brand equity
• Ensure consistency across all media (website, newsletters, graphic assets)
• Manage media requests and visits from coordination to completion
• Collaborate and coordinate with HPP staff and clients to document agency efforts, produce social media content and oversee ethical client storytelling.

Graphic & Communications Design:

• Intermediate to advanced competency with Adobe Creative Suite (InDesign, Illustrator, Photoshop) to design digital and print media that supports HPP’s development efforts such as: annual reports, e-newsletters, event invitations, digital collateral, website
• Develop and produce messaging and imagery to convey client stories and agency goals for website, general communications, fundraising campaigns and other media
• Design, edit and update ongoing materials
• Develop and manage HPP’s archive of digital media including photos and videos
• Manage and update communication-related documents, files, and other materials up to date in shared drive and website

Social Media:

• Manage all social media accounts (Instagram, Facebook, LinkedIn, Vimeo) to reflect HPP brand, mission and work
• Develop and create digital campaigns for appeals, events and ongoing messaging
• Work with staff to cull sharable, engaging content that enhances ethical storytelling
• Collaborate, interact and respond to community partners, companies, organizations and individual followers
• Implement digital marketing strategies and manage, track and produce sponsored post to maximize reach and engagement
• Analyze metrics related to engagement and, as possible, fundraising
• Stay up to date with changing platform features, editing and media tools

Event Support:

• Support the Development Team with ongoing and new agency events
• Plan, produce and design marketing and communications materials for agency events including print and digital
• Manage event registration site and event page on website
• Support event management including set-up, day-of event production and wrap up

Website Management:

• Oversee day-to-day maintenance and administration of HPP’s website
• Identify and use SEO tactics to promote website's presence and drive traffic
• Manage website administration including domain, hosting accounts and updates
• Respond to security issues, troubleshoot and resolve website performance issues

Core Competencies:

All HPP Staff are expected to meet the expectations of our Core Competencies:

• Accountability and Reliability: Shows up for the team, the clients, and the organization; takes responsibility for actions, and follows through on tasks and projects.
• Collaboration: Helps colleagues as needed, views responsibilities as shared; Actively participates in agency-wide initiatives/ efforts.
• Communication: Uses effective written and oral communication with coworkers and community served; understands emotions of self and others, and responds with empathy.
• Continuous Learning: Demonstrates curiosity and eagerness to learn and develop professionally.
• Equity Mindset: Understands and is committed to goals of diversity, equity, and inclusion and fostering an inclusive environment; consistently centers equity in the organization’s work both internally and externally.
• Proficiency in area of focus: Has skills and knowledge in role and area of focus.

Qualifications:

• Bachelor’s degree (Communications/Marketing, Design highly desired) or 3 years of related experience
• Understanding of and commitment to social justice, HPP’s mission and organizational values
• Intermediate to advanced competency in Adobe Suite, WordPress and other design programs and media platforms
• Excellent communication skills
• Self-starter with the ability to manage competing priorities, demonstrated ability to multitask
• Collaborative approach to work and commitment to ethical fundraising practices
• Experience with Salesforce a plus
• Experience with print and mailing services/vendors and print specifications a plus
• Understanding of the intersection of racism and poverty and a commitment to social justice, anti-racism, and HPP’s mission and organizational values.

HPP recognizes the value of having a staff that brings a wide range of perspectives to this work based on language, ethnicity, race, gender, socio-economic background, political beliefs, sexual orientation, and disability. We are committed to maintaining a diverse, multicultural working environment and particularly encourage applications from candidates with lived experience in the communities we seek to serve.

Physical Requirements: This position requires the ability to work under stress and handle multiple project deadlines. This position requires an annual tuberculosis test and may require moderate lifting.

Certificates, Licenses, Registrations: California Driver’s license and insurance preferred, not required.

Work Environment: Fast-paced, multi-cultural, collaborative work environment. Currently hybrid workplace, creatively collaborative team that likewise values project initiative and ownership.

Hours: Full time - 39 hours/week

Salary: $95,000 excellent benefits package

FLSA Status: Exempt

About HPP

Founded in 1989, the Homeless Prenatal Program (HPP) is a nationally recognized family resource center in San Francisco that empowers homeless and low-income families, particularly mothers motivated by pregnancy and parenthood, to find within themselves the strength and confidence they need to transform their lives.

HPP helps families become healthy, stable and self-sufficient. We focus on the social determinants of health, supporting both parents and children in order to strengthen the whole family. With services ranging from emergency support to intensive case management, the agency partners with parents to address family needs during the critical years from pregnancy through kindergarten.

The first agency in San Francisco to hire former clients as staff, HPP’s evolution has been guided by the community it serves. More than half of HPP’s immensely talented staff of 125 come from the community and/or are graduates of the agency’s Community Health Worker Apprenticeship Program, which trains individuals for careers in the nonprofit sector.

Over the years, HPP has received considerable recognition for its service to the community. In 2022, we were named “Nonprofit of the Year” by the San Francisco Chamber of Commerce, and our work has been highlighted by The New York Times, CNN, KQED, The Huffington Post, People and The San Francisco Chronicle. Additionally, HPP receives consistently high ratings by leading philanthropic evaluators such as Guidestar and Charity Navigator.

The Homeless Prenatal Program is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Job Type: Full-time

Pay: $95,000.00 per year

Benefits:

• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid parental leave
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• Weekends as needed

Work Location: Hybrid remote in San Francisco, CA 94110

Salary : $9 - $95,000