Marketing Manager

Homes by WestBay & Casa Fresca Homes offer a new kind of home building experience with a focus to deliver an exceptional homebuilding experience at an outstanding value. Recognized both nationally and regionally for our award-winning new home designs, we offer new single-family homes for sale throughout the finest new communities. Founded in 2009, we have evolved into the largest, privately owned new homebuilder in the Tampa Bay and Central Florida markets.

Homes by WestBay is seeking a driven and detail-oriented Marketing Manager to join our award-winning team. As Tampa Bay’s largest privately owned homebuilder, we are looking for an experienced marketing professional with a proven track record in the industry. The ideal candidate is a strategic thinker, highly efficient, and a powerhouse in executing impactful campaigns, marketing initiatives, and events. This role reports directly to the Director of Marketing.

Key Responsibilities:

• Develop and execute marketing campaigns that drive brand awareness, lead generation, and home sales.
• Oversee digital and traditional marketing efforts, including signage, social media, email marketing, paid media, content creation, and print materials.
• Oversee digital asset management (DAM), ensuring all marketing materials (photos, videos, floorplans, renderings, brochures, etc.) are accurate, organized, accessible, and up to date.
• Plan and manage community launches, promotional events, and Realtor outreach initiatives.
• Ensure brand consistency and high-quality marketing materials across all platforms.
• Manage relationships with vendors, agencies, photographers, printers, and media partners.
• Ensure cost-effective solutions without compromising quality and brand integrity.
• Continuously research industry trends, competitor strategies, and customer insights to refine marketing approaches.
• Develop creative, out-of-the-box strategies to engage homebuyers and increase market presence.
• Adapt quickly to market changes, sales performance, and business needs by adjusting marketing plans accordingly.
• Track, analyze, and report on marketing campaign performance using KPIs and data-driven insights.
• Optimize campaigns based on analytics, adjusting strategies for improved lead conversion and customer engagement.
• Assist the Director of Marketing with special projects as needed.

Qualifications:

• 5-7 years of marketing experience in homebuilding, real estate, or a related industry.
• Strong budget management skills, with experience allocating resources for maximum impact.
• Expertise in digital marketing and analytics tools
• Creative problem-solving mindset with the ability to adapt strategies based on market trends.
• Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.
• Strong communication, collaboration, and vendor negotiation skills.