Marketing Specialist

This position is responsible for the creation, enhancement, and administration of traditional and electronic marketing tools and for providing direct and indirect support to sales, administrative and management staff.

Job Duties and Responsibilities (Essential Job Functions) Common job activities are listed below; actual position responsibilities may vary.  Refer to your manager or human resources for specific duties and performance expectations.   

1. Create on-going content and maintain posts for all company social media profiles including Instagram, Facebook, TikTok and LinkedIn.
2. Create, enhance, and maintain sales associate’s listing materials including but not limited to listing presentations, postcards, flyers, e-blasts, social graphics, etc.
3. Educate sales associates on marketing tools and platforms offered by the company through 1-on-1 meetings, office trainings, and video tutorials.
4. Onboard new agents by adding to all marketing platforms and communication channels.
5. Create marketing pieces (traditional and electronic) and coordinate direct mail programs.
6. Assist with all marketing events held during the year.
7. Perform any additional responsibilities as request or assigned.

Performance Expectations 

• Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
• Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
• Establish and maintain positive and productive work relationships with all staff, customers and business partners.
• Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
• Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.

Qualifications 

Education: 

• Bachelor’s degree in marketing or related field or equivalent knowledge and experience.

Experience: 

• Three years real estate experience working with agents and staff.

Knowledge and Skills: 

• Strong internet computer skills; proficiency at updating websites through control panels, web editor software knowledge and uploading of images and content as needed.
• Proficiency in Access, Excel and Desktop Publishing
• Hands-on knowledge of marketing tools and the ability to coordinate the activities of other marketing staff. 
• Attention to detail; effective oral communication skills.
• Superior written communication skills. Ability to edit written communication of other individuals.
• Ability to prioritize and handle multiple tasks and projects concurrently.

Other (licenses, certifications, schedule flexibility/OT, travel, etc.): 

• N/A

We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP) 

Equal Opportunity Employer