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Sales and Marketing Coordinator in the Senior Care Industry

Homewatch CareGivers of Yorba Linda
Yorba Linda, CA Full Time
POSTED ON 4/21/2025
AVAILABLE BEFORE 6/21/2025
Benefits:
  • Legal plan
  • 401(k)
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance
  • Wellness resources
Homewatch CareGivers of Yorba Linda is currently in a growth mode and looking to hire an experienced Field Sales and Marketing Coordinator to support our territories throughout Orange County. Experience selling/marketing in the home care/home health/hospice environment within an established network is a plus. The position will be based out of our Yorba Linda office although the candidate will spend the majority of time in the field developing relationships with potential contacts and referral sources, attending marketing events, and visiting with lead sources throughout Orange County and surrounding areas. The compensation plan will include an incentive plan.

Role:

The Sales and Marketing Coordinator is responsible for generating revenue through field sales and marketing efforts.  In order to meet these objectives, the Sales and Marketing Coordinator will identify and prioritize accounts and develop/foster productive relationships with industry referral sources and other care providers.  

Company Overview

In 1980, Homewatch CareGivers established its mission to preserve dignity, protect independence, and provide peace of mind to our clients and their loved ones by providing exceptional home care.  By delivering high-quality caregiver services, Homewatch CareGivers helps improve the quality of life for those in our communities as well as provide meaningful employment opportunities.  We offer employees a strong family-oriented culture and professional, accredited training that addresses relevant health and wellness issues. Homewatch CareGivers welcomes individuals into our family who are eager to continually learn in order to best serve customers’ evolving needs, and who demonstrate the passion for connecting people to the quality services they deserve.

Knowledge, Skills, and Abilities Required: 

  1. Associate or Bachelor’s degree. Equivalent experience may be considered.
  2. At least two (2) years of sales/marketing experience preferably within the home care, home health, or hospice industry.
  3. Knowledge of the healthcare industry and the home care market is preferred.
  4. Ability to develop and maintain key relationships with doctors, facility managers, and other referral sources.
  5. Ability to work independently and be accountable for results.
  6. Demonstrated ability to communicate effectively both verbally and in writing.
  7. Excellent public speaking and presentation skills.
  8. Clean, professional image, behavior, and demeanor are expected at all times.
  9. Strong organizational skills.
  10. Experience with Word, Excel, Outlook, PowerPoint, and other applications.
  11. Good driving record and reliable transportation for use on the job.
 Major Responsibilities:

The Sales and Marketing Coordinator manages the day-to-day sales efforts of our business and is responsible for:
  1. Developing and executing a field sales plan to meet or exceed monthly, quarterly, and annual growth targets
  2. Demonstrating a thorough and complete knowledge of our company including: 
    • our vision, mission, and values;
    • the services we provide; and
    • how we differentiate ourselves from other home care agencies
  3. Identifying, evaluating, and prioritizing potential referral sources within our company's territory and surrounding area (Orange County and surrounding areas)
  4. Establishing and maintaining professional relationships with all referral sources, including but not limited to the following: hospitals, independent living facilities, assisted living facilities, sub-acute rehabilitation facilities, skilled nursing facilities, skilled home health care agencies, hospice providers, and physicians/nurse practitioners
  5. Establishing and maintaining brand awareness through referral source contacts, trade shows, conferences, and community education efforts
  6. Representing the agency and its services in a professional, competent, and responsive manner
  7. Working effectively with our management team and staff
  8. Maintaining standards of high-quality customer service
  9. Preparing weekly reports of marketing/sales activity
  10. Attending weekly growth meeting
  11. Any other duties requested (client coordination, office admin, etc.) to maintain the operations of the business

Salary : $60,000 - $80,000

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