What are the responsibilities and job description for the Social Media Coordinator position at Honda of the Avenues?
Overview
The Social Media Coordinator will be responsible for managing and executing the social media presence across multiple platforms for two of our dealerships. The ideal candidate will have a strong understanding of social media trends and the automotive industry, and the ability to create engaging content that builds brand awareness and drives customer engagement.
The Social Media Coordinator will be responsible for managing and executing the social media presence across multiple platforms for two of our dealerships. The ideal candidate will have a strong understanding of social media trends and the automotive industry, and the ability to create engaging content that builds brand awareness and drives customer engagement.
Responsibilities
- Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
- Create, curate, and manage published content (images, video, written) across social media platforms.
- Monitor social media channels for trends, feedback, and engagement opportunities.
- Conduct social listening to understand audience sentiment and inform content direction.
- Collaborate with the marketing team to align social media campaigns with overall marketing objectives.
- Analyze performance metrics and generate reports to assess the effectiveness of social media initiatives.
- Engage with followers by responding to comments and messages in a timely manner.
- Stay updated on the latest industry trends, tools, and best practices in social media marketing.
- Respond to internal customer reviews in a timely manner.
- Participate in local community events to drive engagement and brand awareness.
Skills
- Strong background in advertising principles to effectively promote products or services through social media channels.
- Experience in social media marketing with a proven track record of successful campaigns.
- Content creation skills with an eye for detail in proofreading and editing.
- Knowledge of public relations strategies to effectively communicate brand messages.
- Ability to conduct social listening to gauge audience reactions and adapt strategies accordingly.
- Photography skills for capturing high-quality images that resonate with the target audience.
- Familiarity with video editing software to create engaging video content for various platforms.
Join us as we elevate our brand's online presence through innovative social media strategies!
