Acura Marketing Specialist - Regional

What Makes a Honda, is Who makes a HondaHonda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint."We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.If your goals and values align with Honda's, we want you to join our team to Bring the Future!Job PurposeAcura Marketing is seeking a highly motivated and detail-oriented professional to serve as a Marketing Specialist, supporting the Regional Marketing team. This role is essential in day-to-day regional marketing operations, including working with Sales and Zone teams, providing information to Zones to support dealer requests and working with the Compliance agency to ensure dealers' marketing efforts are compliant. This role will also be the main contact for gathering and organizing data as it relates to marketing performance indicators and regional marketing funds to ensure dealers' marketing activities are effective in driving sales. Additionally, this role will support local / regional activations or events as they arise.Key AccountabilitiesRegional Marketing Operational Support :

• Coordinate and support Tier 3 marketing activities
• Share monthly marketing deck and monthly marketing health tracker (by market) with Zones
• Gather / organize and pull marketing performance indicators for the team
• Understand core marketing KPIs : Qualified Web Traffic Ratio to Sales, Google Search Trends, Edmunds Purchase Intent Indicator, Acura Brand Health Tracker)
• Understand and support team with coordination efforts between Sales, Incentives and Advertising to ensure incentives and marketing messages are aligned
• Must understand creative needs by market to help relay needs to internal production team
• Ensure all Ad Builder assets are current and communicated to Zones & Dealers
• Support Acura event marketing activities and engage dealer body participation in execution of events Acura Digital Dealer Program & Compliance :
• Proactively participate in weekly J.D. Power (JDP) meetings to understand Tier 3 marketing activities, performance, action items and upcoming opportunities - provide support to teams as directed
• Understand Regional Marketing Funds (RMF) distribution and dealer utilization each quarter
• Collaborate with compliance agency (Ansira) and Zones to ensure all brand guidelines are being met (e.g., dealers are within compliance)
• Attend Ansira status meetings to understand dealer compliance issues or other RMF-related topics, to support team with follow-up action items Sales / Zones Correlations, Grass Roots, Dealer Meetings :
• Understand AHM's marketing objectives and plans in order to communicate and collaborate effectively with Zones and Dealers
• Assist with creating marketing presentations, as needed, to share with Sales, Zones, Dealers and internal stakeholders Operations :
• Supports the team with general operations and ad-hoc assignments as needed
• Assist with special projects for further development
• Support regional activations / events (e.g., Acura Grand Prix of Long Beach) Qualifications, Experience, and SkillsMinimum Educational Qualifications
• BA / BS required
• Emphasis in marketing, communications, advertising or a related field strongly preferredMinimum Experience
• 2 years of experience in marketing or similar rolesOther Job-Specific Skills
• Auto field experience preferred - experience working with dealers
• Resourceful team player
• Proficient in data management, reporting and insights
• Autonomous, highly motivated and goal-oriented
• Organized with strong attention to detail
• Superior time management skills-can multitask and prioritize deadlines
• Proficient in Microsoft Suite, with heavy emphasis in Excel and PowerPoint
• Ability to communicate effectively and tactfully with persons of all levelsJob DimensionsDecisions ExpectedMakes / influences decisions that would contribute to executing broader strategies; operates at tactical level that supports supervisor's direction Reviews compliance issues and determines what actions are required next by dealers Can assess project requests and provide input or feasibility feedbackWorking Conditions95-100% normal office conditions - desk job with laptop, meetings, conference calls 0-5% travel Work Style : Remote Relocation Available : No Occasional night / weekend hours (OT available) Location : Torrance, CAHonda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.Bring the FutureHonda is driven by a passionate workforce that is proud of the quality products we produce and the goals we aim to accomplish. Our associates charge forward through guidance of the Honda 2030 Vision : Lead the advancement of mobility and enable people everywhere in the world to improve their daily lives. You're invited tobring your skills, bring your background, and bring the future at Honda. Apply today. Dream. Create. Drive. Repeat.">

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