What are the responsibilities and job description for the Acura Marketing Sr. Specialist position at Honda North America?
What Makes a Honda, is Who makes a Honda
Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint."
We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.
If your goals and values align with Honda's, we want you to join our team to Bring the Future!
Acura Marketing is seeking a highly motivated and detail-oriented marketing and communications professional to serve as a Regional Marketing Sr. Specialist. This role will be supporting effective and frequent communications with Acura Sales, Zones and Dealers with the absence of Acura DAAs and in today's highly competitive and complex digital landscape. This role will help execute the approved strategy and coordinate between AHM's national investments and the dealers' tier 3 marketing plans to increase marketing performance and reduce waste. Additionally, this role may attend select NDAB meetings, Grass Roots Zone meetings, Internal Sales Correlation meetings throughout the year to help communicate National Marketing Direction. Lastly, as part of the Acura Marketing team, this role will support other projects as the business requires.
- Regional Marketing Strategy Execution & Analyses (in support to Assistant Manager):
- Support and execute strategies for Tier 3 marketing activities
- Provide Tier 3 strategies & recommendations by market in partnership with J.D. Power/ADDP
- Provide analysis of marketing activities and its impact to sales (understand core marketing KPIs: Qualified Web Traffic Ratio to Sales, Google Search Trends, Edmunds Purchase Intent Indicator, Acura Brand Health Tracker)
- Deeply engaged with Sales, Incentives and Advertising teams to ensure incentives and marketing messages are aligned to maximize sales results
- Must understand creative needs by market to help relay needs to internal production team
- Support Acura event marketing activities and engage dealer body participation in execution of events
- Acura Digital Dealer Program & Compliance:
- Proactively participate in weekly J.D. Power (JDP) meetings to discuss ongoing Tier 3 marketing activities, performance, action items and upcoming opportunities
- Understand Regional Marketing Funds (RMF) distribution and dealer utilization each quarter and work with JDP to maximize ROI on dealer investments
- Collaborate with compliance agency (Ansira) and Zones to ensure all brand guidelines are being met (e.g., dealers are within compliance)
- Attend Ansira status meetings to provide direction on dealer compliance issues or other RMF-related topics
- Sales/Zones Correlations, Grass Roots, Dealer Meetings:
- Support Sales & Zones as main Regional Marketing contact
- Understand AHM's marketing objectives and plans in order to communicate and collaborate effectively with Zones and Dealers
- Assist with creating marketing presentations for Sales, Zones, Dealers and internal stakeholders
- Auto Show Events:
- Plan and execute Honda & Acura's presence at key auto shows throughout the year
- Work with agency to develop Scope of Work and negotiate terms and fees
- Support budget management
- Communicate and collaborate with dealers' for vehicle loans, as applicable
- Support development of PO presentations and PDCA reporting
- Other:
- Supports the team with general operations and ad-hoc assignments as needed
- Assist with special projects for further development
- BA / BS required
- Emphasis in marketing, communications, advertising or a related field strongly preferred
- 3-5 years of experience in marketing or similar roles
- Auto field experience preferred - experience working with dealers
- Resourceful team player
- Proficient in data management, reporting and insights
- Autonomous, highly motivated and goal-oriented
- Organized with strong attention to detail
- Strong time management skills-can multitask and prioritize deadlines
- Proficient in Microsoft Suite, with heavy emphasis in Excel and PowerPoint
- Ability to communicate effectively and tactfully with persons of all levels
What differentiates Honda and make us an employer of choice?
Total Rewards:
- Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
- Paid Overtime
- Regional Bonus (when applicable)
- Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
- Paid time off, including vacation, holidays, shutdown
- Company Paid Short-Term and Long-Term Disability
- 401K Plan with company match additional contribution
Career Growth:
- Advancement Opportunities
- Career Mobility
- Education Reimbursement for Continued Learning
- Training and Development Programs
Additional Offerings:
- Tuition Assistance & Student Loan Repayment
- Lifestyle Account
- Childcare Reimbursement Account
- Elder Care Support
- Wellbeing Program
- Community Service and Engagement Programs
- Product Programs
- Free Drinks Onsite
Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
