What are the responsibilities and job description for the Communications - Digital Media Specialist position at Hoover City Schools?
JOB DESCRIPTION
JOB TITLE: Digital Media Specialist
REPORTS TO: Executive Director of Communications
JOB GOAL: Support the mission and vision of Hoover City Schools by developing high-quality media assets, such as
videos, graphics, photographs, and infographics that enhance the visibility of school district initiatives
MINIMUM QUALIFICATIONS:
Bachelor's degree from an accredited college or university
Three (3) years of experience in communications, public relations, multimedia production, or other related fields
Exceptional oral and written communication skills
Strong analytical and decision-making skills
Strong ability to be adaptive to and proficiently use current technologies
Experience producing high-quality digital media content
Ability to develop/maintain positive rapport and credibility with key shareholder groups
Possess a strong understanding of visual storytelling and best practices in videography and photography
Knowledge of best practices for designing effective and engaging social media and website content
Ability and willingness to work a flexible schedule.
Ability to meet suitability criteria under the Alabama Child Protection Act of 1999 and Act No. 2002-457
Such alternatives to the above qualifications as state, federal, and local law, and the Board may require
DUTIES AND RESPONSIBILITIES:
Demonstrates support for the school system and its mission, vision, and goals
Designs digital media campaigns that are aligned with the district’s vision and mission
Coordinates the creation of digital media content (video, graphics, infographics, photographs, etc.) that supports various school district initiatives
Manages the creation and production of videos from concept/theme development and script writing to production and post-production editing
Assists in developing digital media content that highlights important projects and initiatives
Monitors, evaluates, and analyzes digital trends to propose innovative content ideas.
Assists in managing the district’s website and social media platforms, ensuring consistent, on-brand messaging across channels
Ensures all digital content adheres to established brand guidelines and meets legal standards
Adheres to local Board policies, administrative procedures, and other like directives, as well as state, federal, and local laws
Performs other job-related duties as assigned by the Supervisor(s)
This job description describes the general nature and level of work performed by employees assigned to this position. It is not intended to be an exhaustive list of all job goals, qualifications, and responsibilities, and the employee may be required to perform other related duties as assigned. The Hoover City Board of Education reserves the right to amend the job description as needed.
Notice of Non-Discrimination: In compliance with federal law, our school district administers all education programs, employment activities, and admissions without discrimination against any person on the basis of gender, race, color, religion, national origin, age, or disability.
