Associate Director of Loyalty & CRM

We are seeking an experienced Associate Director of Loyalty & CRM to lead our client engagements and drive customer retention strategies. This is a fantastic opportunity for a strategic thinker with a strong background in loyalty programs and CRM to make a significant impact in a dynamic environment.

Responsibilities

• Lead CRM client engagements from discovery through deployment, ensuring alignment with client objectives.
• Develop programmatic approaches to enhance customer lifetime value through retention-based marketing and customer engagement strategies.
• Oversee all phases of engagement and retention initiatives, including scoping, ideation, program design, and execution of campaigns.
• Measure, monitor, and refine engagement programs to maximize revenue and profit results.
• Define and benchmark CRM and Loyalty KPIs, utilizing data analytics to support program design and quantify ROI.
• Collaborate with cross-functional teams to bridge CRM and Loyalty programs from initial objectives to execution.
• Create materials and presentations for new business opportunities related to CRM & Loyalty.
• Manage the performance of major accounts from a Loyalty & CRM perspective, focusing on optimization.

Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 10 years of experience in Marketing, Loyalty Strategy, CRM, or Communications, with agency experience preferred.
• Strong understanding of CRM or user-level schema for segmentation and targeting.
• Analytical mindset with exceptional attention to detail and a proven track record in measuring marketing activity.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced, adaptable environment.

Preferred Skills

• Experience in leading Loyalty and CRM campaigns end-to-end.
• Proven experience in account management and growing accounts from within.
• Experience presenting to C-Suite executives.
• Enjoyment in problem-solving and simplifying complex situations.

We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals feel valued and empowered. We encourage candidates from all backgrounds to apply and join us in creating a culture of belonging.


Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments.  For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $25 - $57 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.