What are the responsibilities and job description for the Paid Media Strategist Job at Horizontal Talent in St Paul position at Horizontal Talent?
We are seeking a talented and experienced Paid Media Strategist to join our team on a contract basis. The ideal candidate will have a strong background in digital media strategy, with expertise in paid search, paid social and paid media. This role will support our Integrated Marketing Campaign teams in creating and assessing media plans, managing media buys, and optimizing media mix and budgets.
- Global Paid Media Strategy : Develop and execute digital media strategies across all channels, including social, search and display. Provide initial and ongoing recommendations for media mix and budget optimizations based on audience, platform and budget realities. Critically assess agency work for paid media activations, internationally.
- Third-Party Media Buys : Strategize, plan, and manage third-party media buys, including launch, monitoring, and optimization internationally, working with multiple stakeholders
- Agency Collaboration : Serve as an expert and internal counterpart to paid media and creative agencies.
- Activation : Enter data and manage media-related tasks within the designated tools, aligned to corporate processes. May include Claravine, Sprinklr, Google Adwords, LinkedIn and other media platforms.
- Campaign Optimization : Contribute to campaign optimization by bringing your data-informed expertise, and recommendations for new testing new techniques.
- Internal Upskilling : Assist in upskilling internal team members on media strategies and best practices.
Required Skills
Additional Skills
Additional skills that would enhance your ability to contribute to our team’s needs include :
Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex / gender including gender identity and / or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.
In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us. All applicants applying must be legally authorized to work in the country of employment.
PandoLogic. Keywords : Media Strategist, Location : Saint Paul, MN - 55129 , PL : 596785901
